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Senior Category Executive

3 months ago

Lagos, Nigeria Transmed - Nigeria Full time

About the job

  • To set & deploy the Trade Marketing Business Plan of an assigned brand/category and manage the execution of all necessary national & tailored activities to increase company Sales and maximize profitability through efficient spending within these categories/brands

Relationship with Suppliers/Principals

  • Prepares and updates all customized reports with the principle
  • Tracks the budgets that are aligned with suppliers and makes sure that they are spent as per the trade plan agreed.

Brand Management

  • Executes the joint business plan for the brands in order to focus the efforts and maximize brand sales.
  • Executes the Marketing Plan in order to grow brand sales.
  • Works with local agencies on the execution of the brand marketing activities and development / deployment of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectives
  • Analyzes brand sales data and market share trends and come up with meaningful conclusions and insights in order to develop the necessary marketing activities.

Communication with the Sales Team

  • Communicates the brand marketing plans and activities to the Sales team in a timely manner in order to ensure flawless execution of these activities.
  • Conducts frequent field visits and communicates observations to management in order to ensure in-store execution meets brand strategy.
  • Collects and understands from sales’ customer objectives and plans, and develops the necessary brand plans that fit the customer objectives in order to maximize sales and secure customer’s support.

Category & Shopper Understanding

  • Outlines the dynamics of the brand’s category in order to develop the necessary activities. Competitors, pricing, range, activities, etc.
  • Collects data concerning shopper needs, habits and trends with regards to the assigned brand in order to develop the necessary marketing activities.

Transmed Purpose

  • Acts as a role model by living the Transmed Purpose on daily basis

Relationship with Suppliers/Principals

  • Acts as a role model by living the Transmed Purpose on daily basis
  • BA Degree in Business Administration/Marketing
  • 2 - 3 years of experience in sales
  • FMCG experience is a must