Brand and Marketing Manager

1 month ago

Lagos, Nigeria Nairagram Full time

ABOUT THE COMPANY

ABOUT US Nairagram is a digital financial service company dedicated to the African community. With Nairagram, your money transfer is instantly remitted to your beneficiary. With our in -depth knowledge of the Naija and African cultures, habits, interests, and needs, our goal is to make sending money back home to “mama”, “Papa”, “Sista”, “Brotha”, or even “Padi” as seamless as possible from the comfort of your mobile device.Download our app and you can enjoy money transfer the Naija way It’s Faster, Cheaper, and easy to use

JOB SUMMARY

B.Sc and a Master's Degree in Business Administration, Mass Communication, Management, or any other related business field7 - 10 years of working experience in a Marketing preferably working as a Senior strategy manager in a fast paced and dynamic business environment.Master's in Business Administration, Marketing or any other relevant discipline and a Membership of relevant professional body is desirableStrong communication skill and ability to work effectively within a wide range of constituencies in a diverse business environmentSkilled in budget preparation and fiscal managementAbility to analyze problems and develop creative solutionsAdvanced knowledge and understanding of contemporary Brand Management principles and practice.Basic Microsoft Office suite and other business related soft wares.

RESPONSIBILITIES

Brand Management:Responsible for implementing and executing strategic brand initiatives.Maintain brand integrity across all product segments and corporate brand on all platforms (internal & external)Design and co-ordinate campaigns, advertising and all kind of PR visibility on print, online, offline and digital.Monitor global marketing and branding trends across financial and non-financial sectors.Responsible for all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.Integrate Nairagram and brand’s strategies using various platforms where employees can learn about, understand and absorb the goals of the organisation and direction of Management.Engage other internal departments in driving and supporting all marketing and communication activity.Build on existing networks and develop where required, internal communications contacts/channels throughout the organisation.Develop and implement global marketing communications plans that drive the demand for Nairagram's offerings.Develop execution plans for thought leadership initiatives, where wide range of content is used in order to build awareness and credibility for the brand in the market, simultaneously establishing the brand as a thought leader within the ecosystem.Responsible for the operational delivery and budgeting for all aspects of marketing, communications, membership and events programmes.Coordinate and monitor the approved calendar of events.Ensure all branding programs/events aligned with the overall business objectives and are optimized/relevant to multiple audiences.Provide guidelines and approve key procedures for the execution of event management activitiesApprove work plans, schedules and budgets for event delivery managementSet and monitor KPIs to measure effectiveness of event deliveryDigital Marketing:Co-ordinate media campaigns, advertising and all kind of PR visibility on online, social media and other digital channels.Oversee the business’s online brand marketing campaigns on all digital channels such as LinkedIn, Facebook, Instagram, Twitter, YouTube, Nairagram's websites, email, mobile channels etc.Review contents on Web Media and other Mainstream Multimedia Marketing channels – New Media (Email, Digital - Blog, Online newspaper, Social Media)Devise strategies to drive online traffic to Nairagram’s digital channelsOversees online brand and product campaigns to raise brand awareness.Improves the usability, design, content and conversion of the company websiteAnalyse marketing plan and performance using KPI’sResponsible for planning and budgetary control of all digital marketingEvaluate customer research, market conditions and competitor data.Review new technologies and keep the bank at the forefront of developments in digital marketingBrand Strategy:Lead brand strategy and drive the execution/operational delivery of strategy inclusive of communication campaigns and network building.Compile, develop and execute the firm’s marketing plan, in line with the business strategy as decided and communicated by Management.Review and evaluate market trends, competition and customer needs in order to be proactive and maintain market leadership.Ensure the bank engages with a diverse audience (have different campaigns for the different customer segments) and consistently measuring impact and effectiveness of campaigns.Develops and manages the bank’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity.Responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations.Ensures that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiencesAnalyse the brand and current strategy and highlighting areas of weaknesses or conflicting messages.Create an enduring brand message that results in increased sales, brand loyalty and improving market shareSustainability Management:Identifies the key sustainability drivers and opportunities for Nairagram, finding innovative ways in which the brand can be a good corporate citizen to the benefit of employees and customers to yield business benefitsCollaborate on all initiatives related to Nairagram's Corporate Social ResponsibilityProvide public relations support / content development for Corporate Social Responsibility activities.Marketing Planning and Management:Create an annual, quarterly and periodic marketing plan for the mother brand and company brand portfolio.Responsible for researching the dynamics of the target market of the company i.e buying the behavior, purchasing power, age range, social status, profession etc. so as to develop marketing strategies to fit their unique lifestyles.

REQUIRED SKILLS

Market research, intelligence, Brand management, Business development, Business strategy, Sales strategy, Marketing

REQUIRED EDUCATION

Bachelor's degree

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