Brand Manager

2 weeks ago


Lagos, Lagos, Nigeria FMR AGENCY Full time

Job Description

  • Formulate brand's long-term strategy to effectively reach customers
  • Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
  • Oversees the brand's marketing life cycle
  • Manages day-to-day progress of product marketing planning and execution
  • Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
  • Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
  • Conducts market research and identifies and tracks market trends
  • Define and manage the brand's advertising and promotion strategies
  • Closely monitor and analyze sales volumes, market share trends and general market drivers
  • Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
  • Ensure all sales team members are well trained and knowledgeable about brand
  • Provide monthly brand reports & updates to management

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