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Area Manager, Business Growth

2 months ago

Rivers, Nigeria Stockgap Fuels Limited Full time

Job Summary

The Area Manager, Business Growth & Channel Management will play a crucial role in driving our channel strategy in alignment with our business goals and market dynamics. This involves ensuring the effectiveness of each channel in achieving business targets such as revenue growth, sales volume, and market penetration through effective sales planning and performance metrics.

Job Details

  • Implement the channel strategy in line with overall business goals and area market dynamics.
  • Drive channel effectiveness to achieve sales targets and market penetration, focusing on quarterly performance metrics.
  • Track the onboarding rate of new channels to expand market reach.
  • Recruit, manage, and nurture relationships with channel partners to maximize coverage and sales performance.
  • Implement strategies to measure the increase in channel coverage and the number of active channel partners in each area.
  • Optimize partner onboarding procedures for seamless and timely integration.
  • Monitor partner engagement and evaluate satisfaction to strengthen alliances and collaboration.
  • Implement strategies to measure the percentage of revenue generated by partners within the network.
  • Measure the effectiveness and profitability of each channel to identify areas for growth and improvement.
  • Monitor costs associated with promoting products and generating sales to increase revenue.
  • Measure the margin per sale to provide insights into product profitability and advise on pricing strategy.
  • Measure the region's ability to identify and capitalize on emerging market opportunities.
  • Evaluate current market strategies and capabilities in capturing emerging opportunities.
  • Drive comprehensive research and analysis to assess competitor activities and identify market gaps and opportunities.
  • Conduct in-depth analysis to assess the effectiveness of customer segmentation and provide recommendations to optimize targeting approaches and drive sales growth.
  • Engage the team to utilize new technologies/systems for successful adoption.
  • Drive the effectiveness of integrating new technologies with existing systems.
  • Conduct physical visits to key customers and manage relationship and operational discussions.
  • Resolve customer complaints promptly to enhance satisfaction and customer experience.
  • Investigate and resolve customer claims, measuring the time taken to achieve satisfactory resolutions.
  • Manage stakeholder relationships to secure favourable terms, enhance cost-effectiveness, and ensure compliance.
  • Drive brand perception among target customers and stakeholders, identifying areas for brand enhancement and reputation management.

Requirements

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Relevant professional certification in Business Administration or NIM, NIMN
  • A master's degree or relevant certifications in channel management or sales would be an advantage.
  • Minimum of ten 10 years’ work experience proven experience in channel management, partner network management, and sales strategy within the downstream oil and gas industry.
  • 3 years’ experience in a supervisory role
  • Strong analytical skills with a focus on market analysis, profitability, and customer segmentation.
  • Excellent relationship management, communication, and negotiation skills.
  • Proficiency in utilizing technology for business growth and operational efficiency.
  • Business acumen and knowledge of Channel Management, 
  • Strategic thinking and leadership