Digital Marketer/Content Strategist

4 weeks ago

Imo, Nigeria In-Charge Solutions Limited Full time

Responsibilities:

Conduct market research and competitor analysis to identify target audience and market trendsDevelop and implement digital marketing campaigns, including email marketing, social media marketing, search engine optimization (SEO), content marketing, paid advertising, and more.Create engaging and compelling content for online channels to attract and retain customers.Manage social media accounts; create content calendars, and engage with the audience to build brand awareness and customer loyalty.Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.Optimize website performance and user experience to increase conversion rates.Collaborate with the design team to create visually appealing graphics and multimedia content for marketing campaigns. Implement email marketing campaigns, lead generation strategies, and customer retention initiatives.Utilize analytics tools to track and report on the effectiveness of digital marketing activities.Track customer inquiries across online channels and ensure appropriate feedback is given.Develop and execute content strategies that align with the company's marketing objectives and target audience.Create original and compelling content, including but not limited to blog posts, articles, social media posts, videos, info graphics, and emails.Conduct thorough research on relevant topics and industry trends to ensure content is accurate, up-to-date, and informative.Collaborate with cross-functional teams, such as marketing, design, and product, to ensure content consistency and effectiveness.Optimize content for SEO to improve organic search visibility and website traffic.Manage and maintain content calendars, ensuring a consistent publishing schedule.Monitor and analyze content performance using various analytics tools, and make data-driven recommendations for improvement.Engage with the audience, respond to comments, and foster a community around our content.

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