Digital Marketing Manager
2 weeks ago
ABOUT THE COMPANY
Equipment Rent to own service provider for micro-businesses in Nigeria Rent Tell us the equipment that you need to grow your micro-business and we will rent it to you. Pay Make convenient rental payments to us from the income generated from the equipment. Own Flexibly choose to rent the equipment for 3 – 12 months and you can own it at the end of the rental tenor.
JOB SUMMARY
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.Requirements and skillsCandidates should possess BS / MS Degrees in Marketing or a related field with 2 - 10 years relevant work experience.Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement.
RESPONSIBILITIES
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
REQUIRED SKILLS
Market research, intelligence, Digital content development and editing (social media, blogs, etc.), Marketing
REQUIRED EDUCATION
Bachelor's degree
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