Marketing Manager
1 month ago
Job Summary
This role will be responsible for driving the membership and marketing strategies forward and getting the most out of an established and ambitious team.
Job Responsibilities
- Develop and oversee implementation of comprehensive marketing campaigns and promotions to support a wide variety of associations programs, publications and services to grow revenue
- Develop outreach and recruitment marketing materials and strategies to attract new members and ensure membership renewal of current members.
- Market the products and services of the association within and outside Nigeria.
- Conduct marketing research and intelligence on all target market segments and competitors.
- Create a positive brand for the Association.
- Relate with external Press and print media and ensure effective publicity.
- Prepare and present special reports for Executive Council.
- Attend regularly scheduled committee meetings
Membership Relations and Support
- Serve as membership expert, providing support for members and volunteers and responding to all general enquiries
- Attend to members’ requests and enquiries promptly.
- Analyze membership data and identify trends and opportunities to increase membership and retention.
- Ensure maintenance of Membership Registers/ Database
- Coordinate and supervise the activities of customer service staff.
- Resolve customers’ complaints, resentments and fears.
- Monitor and minimize turn-around time.
- Promote value of membership, including communities of practice and continuing education and networking opportunities.
- Ensure that staff comply with all regulations and rules and behave in a socially responsible manner
- Update information on walk-in clients and phone enquiries.
Qualification and Requirements
- A minimum of a first degree in any discipline.
- A related professional qualification or MSc or MBA and financial industry experience will be an added Advantage
- 3-5 years marketing and membership services experience.
- Managed a commercial membership scheme and increased member numbers
- Experience leading an organizational marketing strategy
- Decision Making Skills
- Strong interpersonal skills with the ability to communicate with senior-level business professionals
- Strong written and verbal communication skills.
- Excellent Conceptual and Analytical Skills
- Negotiation Skills
- Computer Skills
Candidates should reside in Lekki and its environments
Remuneration: N300,000 Monthly
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