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Social Media Manager

4 months ago

Lagos, Lagos, Nigeria Wakanow Full time

ABOUT THE COMPANY

About Us
Established in 2008, Wakanow (our parent company) was founded as Nigeria's first OTA (Online Travel Agent) to bridge the gap and eliminate the barriers and inefficiencies facing the travel industry. Two years after its launch, the site fully took off around the period of the 2010 World Cup in South Africa, affording it the much needed early kick-off momentum.

In its eight years of its existence, Wakanow has grown to become one of Africa's leading travel booking portals, with physical presence in Nigeria, UAE, Ghana, UK, US and aggressive plans to open new offices across Africa. With convenient payment system, excellent customer service and technology anchored at the center of its processes, Wakanow has expanded the frontiers of travel to become a force to be reckoned with in the African travel landscape. In 2013, Wakanow was recognized as one of the fastest growing online companies in Nigeria by the Tony Elumelu Foundation in alliance with the All-world Networks based in the UK.

With the acquisition of , a local transport ticketing online agency and the commencement of specialized services to corporate and high-end clients, Wakanow has once again raised the bar in tapping into the wealth of opportunities that exist in Africa's travel business landscape and boosting the profile of the industry in general.

Vision:

To be our customers'indispensable and trusted travel companion. To constantly excite them with travel deals, packages and services that are unobtainable elsewhere.

Mission:

To make planning, payment and travel simple and enjoyable by building a world class, secure travel system manned by experienced, Customer-friendly, travel experts.

Values:

Integrity

Transparency

Honesty

JOB SUMMARY

Requirements Bachelor's Degree in Marketing, Communications, or a related field. Strong understanding of social media platforms, tools, and analytics. Proficiency in social media management tools Excellent written and verbal communication skills. Creative thinking and ability to generate innovative ideas. Strong organizational and project management skills. Ability to work independently and as part of a team. Familiarity with SEO, web traffic metrics, and online marketing. Graphic design and video editing skills are a plus.

RESPONSIBILITIES

This role is responsible for developing and implementing the company's social media strategy to increase online presence, improve marketing and sales efforts, and enhance brand awareness. This role requires a creative and strategic thinker who can manage various social media platforms and engage with the online communityJob DutiesStrategy Development: Develop and implement a comprehensive social media strategy aligned with the company's marketing goals. Stay up-to-date with the latest social media trends, tools, and technologies. Evaluate emerging social media platforms and determine their relevance to the company's objectives.Content Creation and Management: Create, curate, and manage published content (images, video, written, and audio) that is informative, appealing, and consistent with the brand's voice and style. Collaborate with designers, copywriters, and other team members to create compelling content. Plan and execute social media campaigns, including content, contests, and advertisements.Community Engagement: Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales. Handle customer inquiries and complaints received via social media channels in a timely and professional manner. Conduct online advocacy and open a stream for cross-promotions. Act as a brand ambassador and ensure all social media interactions reflect the company's values and mission.Analytics and Reporting: Monitor and analyze social media metrics to gauge the success of campaigns and strategies. Prepare regular reports on social media activity, engagement, follower growth, and other relevant metrics. Analyze campaign performance and provide detailed reports with insights and recommendations.Account Management: Oversee the company's social media accounts on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others. Ensure all accounts are up-to-date with the latest features and best practices. Ensure brand consistency across all social media platforms by working closely with the marketing and product teams.Crisis Management: Escalate issues to the appropriate internal teams when necessary. Handle sensitive situations with tact and professionalism to protect the company's reputation.

REQUIRED SKILLS

Market research, intelligence, Brand management, Business development, Advertising, Marketing

REQUIRED EDUCATION

Bachelor's degree