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Social Media and Community Manager

2 months ago

Lagos, Lagos, Nigeria iRecruiters Africa Limited Full time
  • The Company is seeking to hire a talented and result-driven Social-Media and Community Manager who will be responsible for building the client's brand online presence and fosters stronger relationships between the brand and the public.

Key Responsibilities:

  • Serve as a point of contact for the company's social media platforms such as Facebook, LinkedIn, YouTube, Instagram, forum and blog.
  • Supervise all aspects of social media interaction for all projects managed by the client and also between customers and the company, and ensure a positive customer service experience.
  • Drive revenue generation by sourcing new business from digital marketing projects.
  • Ensure brand consistency in copy through tone, voice and terminology.
  • Keep up to date with the latest social media trends and emerging social media platforms in the industry
  • Oversee the creating and implementation of the monthly editorial calendar.
  • Respond to customers in a timely manner.
  • Collaborate in developing, implementing and managing social media strategy.
  • Developing and monitoring campaign budgets.
  • Manage and oversee social media content, ensuring they are in line with the brand's voice and tone.
  • Stay up to date with the latest social media technologies and tools.
  • Collaborate with Art Directors to create informative, engaging & appealing content.
  • Timely posting of original and curated contents.
  • Engaging with our audience via posts, replies and DM responses.
  • Coordinate and provide supervisory functions of the client's social media team.
  • Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback.
  • Analyzing data from social media channels to measure the impact of campaigns and adjust future efforts accordingly.
  • Mentor other social media managers to help them grow.
  • Any other tasks assigned by the Strategy Director.

Key Performance Indicators:

  • % Implementation of Social Media Plan
  • Revenue generated from digital marketing projects sourced or grown
  • % Reach
  • Number of impressions
  • % Growth of Company's followership; traffic on all social media handles
  • Lead conversion rate from media campaigns

Requirements

  • B.Sc. in Advertising, Marketing, Communication Science or its equivalent.
  • 5 years of full-time experience in social media and community management.
  • Copywriting skills; You must be able to create messages that are quickly understood by your brand's audience and promote a positive sentiment for the brand
  • Effective communication skills both verbally and in writing with superiors, colleagues, and individuals inside and outside the Company.
  • SEO Knowledge
  • Digital campaign performance monitoring and measurement
  • Ability to multitask effectively
  • Excellent analytical skills
  • Marketing professional certificate
  • Decision-making Skills
  • Interpersonal Skills
  • Organizational Skills