Lead Digital marketing Specialist

1 week ago


Lagos, Lagos, Nigeria THCO Full time
Lead Digital Marketing Specialist

We are looking for a dynamic and driven Lead Digital Marketing Specialist to take charge of our digital marketing efforts. Your main focus will be to create and implement a solid digital strategy that boosts brand visibility, engagement, and ultimately, drives sales.

Responsibilities:
  • Oversee all digital marketing activities such as SEO, SEM, email marketing, and social media.
  • Develop and execute a data-centered digital marketing plan to efficiently share content across various platforms.
  • Ensure a cohesive and captivating brand message across all social channels.
  • Analyze performance metrics to enhance user experience and campaign success.
  • Establish and manage an editorial calendar for delivering tailored content that resonates with our audience.
  • Conduct thorough research to grasp consumer behaviors and trends, integrating these insights into marketing campaigns.
  • Collaborate with the marketing team to generate creative growth strategies and marketing approaches.
Qualifications:
  • A bachelor's degree in Marketing, Mass Communication, Public Relations, Journalism, or a related field.
  • Professional Certification in Marketing (NIMN, CMMP, etc.) is a bonus.
  • Minimum of 7 years of marketing experience, with 3 years in a leadership position.
  • Demonstrated experience in the FMCG sector is highly beneficial.
  • Proficient in SEO and SEM tactics, including keyword research.
  • Skilled in website analytics tools like Google Analytics.
  • Exceptional written and verbal communication abilities.
  • Capable of independent work and handling multiple projects concurrently.
  • Strong analytical and problemsolving skills.
  • Enthusiasm for keeping up with the latest digital marketing trends.

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