Digital Brand

4 weeks ago

Lagos, Lagos, Nigeria Lead Enterprise Support Company Limited Full time

ABOUT THE COMPANY

LEAD Enterprise Support Company Limited is a foremost Human Resources Solutions organization with many years of cumulative experience and expertise. We are prolific in Outsourcing, Recruitment, Head Hunting and HR Advisory. We are a multi-sectorial servicing company, with landmark service deliverables to our clients in varied industries.

JOB SUMMARY

Job Requirements First Degree in Marketing, Mass Communications, Public Relations, or other related courses. Minimum of 4 years of hands-on experience gained within a structured corporate institution or Digital Marketing agency environment. Excellent understanding of the application of digital and social media to brand positioning and product promotions for profitability is highly required.

RESPONSIBILITIES

Job Objective / Summary Responsible for developing digital marketing strategies and tactics to promote the bank's products and services to key target audiences with evidence of measurable impact.Duties and Duties Developing the bank's digital strategy. Develop and update Digital and social media marketing policies. Research and online competition analysis. Online stakeholder engagement. Products and services online marketing/sales tactics development. Customer digital onboarding and life cycle journey management. Website management. Digital and social media audit. Online creative content strategy development and curation. Corporate digital brand promotions. Online and digital monitoring, evaluation and reporting. Online digital advertising. Creating of online asset. Identifying strategic Digital & Social media partnerships.Key Performance Indicators: To ensure that the bank's digital and social media policies are up-to-date. Creating a comprehensive digital strategy document to position the bank as an industry leader. Visibly increase the bank's digital and social media presence. Improve the customer lifestyle journey experience across all digital touchpoints. Attract new customers and increase product patronage. Creative content deployment to help achieve a paradigm perception shift. Increase website traffic and social media following. Corporate brand positioning as a leading microfinance bank sub-sector. Increase online brand equity.

REQUIRED SKILLS

Product knowledge, Customer service, Brand management, Advertising

REQUIRED EDUCATION

Bachelor's degree

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