Social Manager

3 weeks ago


Lagos, Lagos, Nigeria mDoc Healthcare Full time

Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily e.g. original text, photos, videos and news
  • Setting key performance indicators KPIs for social media campaigns, such as targets for a certain
  • number of shares or likes and measuring a campaign's performance against the KPIs
  • Collaborate with other teams, like marketing, sales and customer service, to ensure brand consistency
  • Communicate with followers, respond to queries promptly and monitor customer reviews
  • Oversee social media accounts' design e.g. Facebook timeline cover, profile pictures and blog layout
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay current with current technologies and trends in social media, design tools and applications.
  • Researching social media trends and informing management of changes that are relevant to the company's marketing activities

Requirements

  • Bachelor's Degree in Psychology
  • Master's degree or relevant qualification in social services or health-related field preferred nursing/midwifery, psychology, counselling, health education, exercise science, nutrition and dietetics, etc. preferred but not required
  • Minimum of 3 years of experience working in health coaching, health promotion, chronic illness management or other clinical role preferred.
  • Expert knowledge of motivational interviewing, reflective listening, behaviour change theory, and health psychology preferred
  • Highly skilled in graphic design.
  • Experience with cognitive behavioural therapy, mindfulness-based therapy
  • Excellent verbal and written communication skills
  • Ability to actively support, communicate, and teach the unique culture and values of mDoc
  • Technology savvy and enthusiastic adopter of work and personal tools. Must be comfortable with assisting others in using technology and working remotely
  • Passion for improving health care experience, outcomes and costs
  • Interest in reviewing and responding to patient and population health data
  • Fluency in English is required.
  • Strong communication and "person-centred" skills

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