Social Media Specialist
2 months ago
ABOUT THE COMPANY
We want to change what it means to be an entrepreneur by giving entrepreneurs a new name, one that commands utmost respect and adoration.
We want entrepreneurs to see themselves as deserving of high esteem and such entrepreneurs must be quick to separate themselves from mere hustlers. When entrepreneurs associate with our brand, they must feel this transformation.
JOB SUMMARY
RequirementsWhat You Should Have:Bachelor's Degree in Marketing, Communications, or a related field (preferred).3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).Strong understanding of social media analytics and reporting tools.Familiarity with basic design tools (e.g., Canva) is a plus.Excellent communication and interpersonal skills.The Ideal Candidate:Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).Excellent writer with the ability to craft compelling social copy for different platforms.Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.Data-driven mindset – you love analysing metrics to drive strategy.A creative thinker who can come up with out-of-the-box ideas to increase engagement.Your Importance as a Social Media Specialist:You'll be the human side of PressOne Africa online Your efforts will build an engaged community of entrepreneurs who champion our brand.This role is essential for establishing ourselves as a leader in the entrepreneurial space and driving social media growth.Join us and make your mark on the world of entrepreneurshipChallenges You Will Have to Surmount:Standing out in a crowded social media landscape.Creating share-worthy content that drives genuine engagement.Balancing brand promotion with providing value to our target audience.BenefitsShape PressOne Africa's social media presence and make a tangible impact on our brand growth.Play a key role in our growth and brand awareness within the business community.Work in a dynamic startup environment with the chance to experiment and innovate.Competitive salary and benefits package.
RESPONSIBILITIES
Content Creation: Develop a social content calendar including a mix of original posts, curated content, and engagement-focused prompts.Community Management: Actively engage with followers, responding to questions and comments in a timely manner.Social Listening: Monitor social conversations about PressOne Africa, entrepreneurship, and related topics.Analytics & Reporting: Track key social media metrics (reach, engagement, clicks, etc.), providing regular reports with insights.Trend Spotting: Stay up-to-date on relevant social media trends and adjust strategies as needed.
REQUIRED SKILLS
Digital content development and editing (social media, blogs, etc.), Ability to coordinate, Communication
REQUIRED EDUCATION
Bachelor's degree
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