Head of Brand

2 days ago

Lagos, Lagos, Nigeria Moniepoint Inc. Formerly TeamApt Inc. Full time

Job Summary

  • We are looking for a talented, creative and data-driven Head of Brand to join our creative and production teams and help us lead the development of Moniepoint's equity and ensure that all brand decisions ultimately result in stronger user acquisition, engagement and retention.
  • As a Head of the Brand, you will develop and execute comprehensive communication campaigns that elevate the brand equity, effectively communicate Moniepoint's value proposition and resonate with diverse target audiences.
  • This role requires a strategic thinker with a creative mindset, excellent project management skills, and deep knowledge of brand-tracking methods and consumer research.
  • We are looking for a passionate storyteller who can build an impactful and unique story that resonates with our target audience and connects it with the Moniepoint products, fostering preference and loyalty over time

Roles & Responsibilities

Your main KPIs will be brand metrics such as Salience, Meaningful and Differentiation scores and your main objective will be to drive Top of Mind and Preference for the Moniepoint brand.

You will:

  • Take part in the ongoing evolution and refinement of Moniepoint's brand strategy, ensuring continuous alignment with the company's brand objectives and evolving business goals
  • Ensure we reach our Brand Equity goals
  • Translate business goals into the positioning strategy and set creative goals
  • Lead a mature creative team formed of strategists, static and motion designers, copywriters and content writers - all under the direction of a Creative Director
  • Lead an internal expert production team that can deliver end-to-end TV ads and other types of creative productions.
  • Lead the end-to-end development of TV campaigns, from project planning, concept development, consumer testing and production.
  • Spearhead the relationship with creative agencies and production houses to produce high-impact communication that resonates with diverse target audiences, ensuring adherence to timelines and budgets
  • Collaborate, provide guidance and support regional and local marketing to maintain brand integrity while localizing .
  • Collaborate closely with cross-functional teams, including performance marketing and CRM to develop a robust pipeline of digital communications to accelerate new customer acquisition.
  • Track and monitor communications budget.

Requirements

  • Minimum 8 years of professional experience in brand management/communication role FMCG/CPG is a plus.
  • University degree in Business administration or related field.
  • Strong understanding of brand strategy and the ability to translate it into compelling TV creatives.
  • Hands-on experience in TV campaign development full process, managing the relationship with internal teams, agencies and delivering feedback.
  • Excellent project management skills with a track record of delivering high-quality campaigns with set timelines and budgets.
  • Proven experience in executing integrated marketing campaigns across channels including ATL & BTL
  • Strong understanding of brand positioning, messaging, and storytelling techniques.
  • Strong analytical skills with proficiency in qualitative and quantitative research methodologies.
  • Strong proficiency in analyzing and leveraging data and consumer insights to drive strategic decision-making.
  • Fluent in English

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