Paid Media Specialist

1 month ago

All, Nigeria Project Growth Full time

Key Responsibilities:

  • Trade Desk Management: Oversee operations on trade desks, ensuring efficient execution of digital advertising campaigns.
  • Omnichannel Paid Media Strategies: Develop and implement paid media strategies across multiple channels to maximize ad reach and impact.
  • Budget Management: Manage a minimum of $20K in monthly ad spend, allocating resources effectively to achieve campaign objectives.
  • Competitor Research: Conduct thorough research and analysis of competitors' advertising strategies to identify opportunities and threats.
  • Ad Performance Analysis: Regularly analyze ad performance data, making informed decisions to pivot strategies as needed for optimization.
  • Collaboration and Communication: Work closely with the marketing team and external partners, sharing insights and strategies to ensure cohesive campaign execution.

What Success Looks Like:

  • Strategic Impact: Your work significantly increases campaign efficiency and effectiveness, as evidenced by performance metrics and ROI.
  • Budget Mastery: Demonstrated ability to manage and optimize substantial ad budgets, leading to measurable success in campaign goals.
  • Informed Decision-Making: Your competitor research and ad performance analysis inform strategic pivots that enhance overall campaign results.
  • Effective Collaboration: Your excellent communication skills facilitate productive collaboration within the team and with external partners.

Qualifications:

  • Proven experience as a Media Buyer and Strategist, with hands-on experience managing trade desks.
  • Strong background in omnichannel paid media campaigns, with a history of handling significant ad budgets.
  • Expertise in competitor research, ad performance analysis, and strategic adaptation to optimize campaign results.
  • Excellent spoken English and comprehensive marketing knowledge to effectively communicate strategies and insights.
  • Ability to work collaboratively in a fast-paced environment, driving forward multiple campaigns simultaneously.

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