Web Developer
7 days ago
DUTIES & RESPONSIBILITIES
- Collaborating with cross-functional teams to integrate digital solutions seamlessly across channels.
- Responsible for managing all Apps / Mobile solutions / SEO activities such as deep linking, link building and keyword strategy to increase rankings of website/webpages on all major search networks.
- Technical support and training of the subsidiary focal persons in the Group on website related issues.
- Develop webpages, landing pages, microsite, Apps etc. for digital marketing campaigns in line with defined brand guidelines
- Coordinate VAPT remediations and ensure up to date tracking across touchpoints
- Responsible for value realization on all go-live projects and report promptly
- Handle Mobile / App / SEO requests to ensure they are adaptable and best practices are implemented
- Advise and implement necessary website security standards.
- Develop reports for relevant stakeholders describing usage rates and engagement levels
- Supervise and ensure resolution on all issues identified from crawling information tool and fix all broken links
- Support live production of events on owned platforms of the Bank
- Maintain and manage webmaster software and ensure all updates and renewals are done in a timely manner
- Identify and recommend improvement opportunities for FirstBank's website
- Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
- Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites backlinks for listing on top of the search results.
- Perform A/B test for landing pages, messaging and multiple user experiences
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
JOB REQUIREMENTS
Education
- Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
- Digital Marketing certification will be an added advantage
- Professional certifications in related field
Experience
- 4 – 7 years' experience in webmaster function
- Experience in marketing communications with at least 2 years' experience in digital marketing, brand advertising and/or consumer goods marketing.
- Experience in financial services, product management and investment banking/asset management will be an added advantage
- Certification in related field is an added advantage such as Amazon Web Services AWS, Certified Internet Webmaster CIW, Java Script Specialist
- Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage
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