Web Content Specialist

4 weeks ago

Lagos, Lagos, Nigeria PressOne Africa Full time

ABOUT THE COMPANY

We want to change what it means to be an entrepreneur by giving entrepreneurs a new name, one that commands utmost respect and adoration.

We want entrepreneurs to see themselves as deserving of high esteem and such entrepreneurs must be quick to separate themselves from mere hustlers. When entrepreneurs associate with our brand, they must feel this transformation.

JOB SUMMARY

RequirementsWhat You Should Have:Bachelor's degree in Marketing, Communications, or a related field.4+ years of experience in web content writing, with a portfolio showcasing your work.Excellent writing, editing, and proofreading skills.Basic knowledge of SEO best practices and keyword research.Proficiency with WordPress is a plus.The Ideal Candidate:A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).Excellent writing and editing skills, with a keen eye for detail.Basic understanding of SEO principles and how to write for the web.Experience using a content management system (CMS) like WordPress.Self-starter with strong organisational skills and ability to manage multiple projects.Your Importance as a Content Marketing Specialist:You're our website wordsmith Your captivating and optimised content will turn PressOne Africa's website into a powerful lead generation and brand-building tool. This role is essential for driving traffic, educating visitors, and ultimately boosting conversions. Join us and make your words the foundation of our online successChallenges You Will Have to Surmount:Balancing engaging storytelling with clear and concise product descriptions.Creating web content that ranks well in search results.Keeping up with the demands of a growing website and diverse content needs.BenefitsPlay a central role in shaping how PressOne Africa presents itself to the world.Drive tangible growth through well-crafted web content.Work in a collaborative and fast-paced startup environment with a passionate team.Competitive salary and benefits package.

RESPONSIBILITIES

Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.

REQUIRED SKILLS

Reporting, Business development, Ability to coordinate, Team leadership, Communication, Marketing

REQUIRED EDUCATION

Bachelor's degree

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