Market Development Manager

2 weeks ago

Lagos, Lagos, Nigeria Sabi Full time

ABOUT THE COMPANY

Sabi is a category agnostic B2B network for informal trade focused on accelerating the velocity of commerce by enabling stakeholders in the informal sector to access and offer value amongst each other.

We work to understand the individual needs of merchants by engaging them through different channels before connecting them to whichever service(s) that best helps them grow their business.
This could mean ensuring a great assortment of low priced goods is available to them, providing a way for them to manage inventory, or facilitating finance.

Our aim is to understand the informal economy better than anyone and help them grow in ways they haven't before

JOB SUMMARY

Special Skills and Qualifications Bachelor's Degree in Business Studies / Administration / Management or equivalent 7 years bulk sales management experience in an FMCG Distribution company or related field Prior experience in key distribution management, handling sellout from distributors to wholesalers. Capable of leading a team towards a set goal Results-orientated and ability to pay close attention to details Street smart and with a drive for sales High level of integrity and dependability with a strong sense of urgency. Evidence of successfully leading others to exceed measurable sales and revenue targets.Candidate Specification: Motivated by the mission of Sabi Pragmatic with quantitative and analytical ability and attention to detail Driven, independent thinker and leader who can juggle multiple projects simultaneously with fast-changing priorities High level of integrity and dependability with a strong sense of urgency. A focus on execution. Willing and able to get hands dirty. Flexibility to roll up your sleeves and attack problems and projects as they arise, where you will need to set out a clear structure, method and outcomes yourself.

RESPONSIBILITIES

The Market Development Manager will work with stakeholders and is responsible for managing and overseeing the business' commercial activities related to the bulk sales of goods. You will work to develop and implement strategies that increase the company's sales and profits in the market. Your primary aim is to maximize revenue and profitability through effective commercial management. You will coordinate sales team leads and agents' activities, account management, and maximize performance to meet sales targets What you will be doing Develop strategies to drive user acquisition, retention, and sales across regions. Manage the day-to-day operations of team Leads and market developers in their region. Analyse market trends and discover new opportunities for growth. Drive acquisition and retention of wholesalers while ensuring selling (bulk buy) and sellout (Sabi market) Manage the wholesalers store on the marketplace, assisting with shop setup, ensuring demand fulfilment by wholesalers to the retailers and adherence to the SLA timeline. Suggest value added services/products that will increase user acquisition and retention. Identify opportunities for expansion and participate in the decision-making process. Develop and implement strategic plans to penetrate and expand market share in designated regions. Build and maintain strong relationships with existing wholesalers while actively seeking new partnerships to drive business growth. Cross-Selling and Up-Selling; introduce wholesalers to additional products or services that align with their goals, contributing to revenue growth. Prepare monthly reports Build and manage network of Social Enterprises, supermarkets. Coordinate market developers' support including training, merchandising and below the line (BTL) marketing strategies, support, and execution. Develop & deploy business propositions that will be covert to revenue. Offer back-office support to the sales team leads. This will involve preparing quotation, price negotiation documents, projects manage deployment of customer activities. Oversee the account management activity, managing customer escalations, providing management information and reports.

REQUIRED SKILLS

Business performance monitoring, Business development, Business management, Business strategy, Sales strategy, Marketing

REQUIRED EDUCATION

Bachelor's degree

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