Marketing Manager

4 days ago


Lagos, Lagos, Nigeria LD&D Consulting Full time

Job Summary

  • We are looking for an experienced and dynamic Marketing Manager to join our team.
  • As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive customer engagement, increase sales, and enhance brand visibility in the retail environment.
  • The ideal candidate should have a strong background in retail marketing, strategic thinking, and a proven track record of successful campaign execution.

Responsibilities

  • Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
  • Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
  • Conduct market research to understand consumer behavior, industry trends, and competitive landscape
  • Plan and implement product launches, ensuring effective communication and promotion
  • Manage the creation of marketing collateral, including signage, displays, and promotional materials
  • Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
  • Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
  • Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
  • Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
  • Stay informed about retail industry trends, emerging technologies, and best practices in marketing

Requirements and Skills

  • Proven experience as a Marketing Manager or in a similar role
  • Strong understanding of retail operations, merchandising, and customer behavior
  • Excellent strategic thinking and analytical skills
  • Creative mindset with the ability to develop innovative and effective marketing campaigns
  • Strong project management skills, with the ability to multitask and meet deadlines
  • Excellent communication and interpersonal skills
  • Proficiency in digital marketing tools and platforms
  • Familiarity with retail software and analytics tools
  • Bachelor's degree in Marketing, Business, or a related field
  • Passion for retail and a customer-centric mindset


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