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Marketing Manager
4 days ago
Job Summary
- We are looking for an experienced and dynamic Marketing Manager to join our team.
- As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive customer engagement, increase sales, and enhance brand visibility in the retail environment.
- The ideal candidate should have a strong background in retail marketing, strategic thinking, and a proven track record of successful campaign execution.
Responsibilities
- Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
- Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
- Conduct market research to understand consumer behavior, industry trends, and competitive landscape
- Plan and implement product launches, ensuring effective communication and promotion
- Manage the creation of marketing collateral, including signage, displays, and promotional materials
- Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
- Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
- Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
- Stay informed about retail industry trends, emerging technologies, and best practices in marketing
Requirements and Skills
- Proven experience as a Marketing Manager or in a similar role
- Strong understanding of retail operations, merchandising, and customer behavior
- Excellent strategic thinking and analytical skills
- Creative mindset with the ability to develop innovative and effective marketing campaigns
- Strong project management skills, with the ability to multitask and meet deadlines
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platforms
- Familiarity with retail software and analytics tools
- Bachelor's degree in Marketing, Business, or a related field
- Passion for retail and a customer-centric mindset
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