Social Media Marketing Specialist

4 weeks ago

Lagos, Lagos, Nigeria Ascentech Services Limited Full time

Job Description

  • Develop and implement social media strategies to increase brand awareness, engagement, and traffic across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create compelling and relevant content for social media posts, including text, images, videos, and infographics.
  • Manage day-to-day activities on social media platforms, including scheduling posts, responding to comments and messages, and, monitoring trends.
  • Collaborate with the brand team to align social media efforts with overall marketing campaigns and initiatives.
  • Monitor social media analytics and track key performance metrics to evaluate the effectiveness of campaigns and optimize strategies accordingly.
  • Stay updated on industry trends, best practices, and emerging platforms to continuously improve social media efforts and drive innovation.
  • Assist in the development of social media campaigns and performance analysis.
  • Carry out tasks as assigned by the line manager.

Requirements

  • Bachelor's degree or HND in Marketing, Communication, or related field.
  • 1-2 years of experience in social media management, preferably in the FMCG industry.
  • Proven track record of managing social media accounts and driving engagement and growth.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity.
  • Proficiency in social media management tools and analytics platforms.
  • Ability to work effectively in a fast-paced environment and manage multiple projects.
  • Team player with strong interpersonal skills and the ability to collaborate across departments.

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