Growth Marketer

2 weeks ago


Lagos, Lagos, Nigeria Kuda Bank Full time

ABOUT THE COMPANY

We're here to help you get the best out of your money, no strings attached.
Welcome to your freedom

JOB SUMMARY

Requirements Bachelor's Degree in Marketing / Business Administration, or a related field. A minimum of 3 years experience in marketing or a related field. Previous experience working on marketing strategies for loyalty programs Strong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns. Strong understanding of marketing channels such as paid social, email, push notifications, and other relevant channels. Strong analytical skills and an interest in data analysis. Excellent communication skills and the ability to work collaboratively with cross-functional teams. Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar) Familiarity with marketing automation tools such Iterable (or similar) Passion for marketing and a desire to learn and grow in a fast-paced environment. Nice-to-have: experience working for a fintech or gaming appBenefits:At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to: A great and upbeat work environment populated by a multinational team Career development & growth Access to world-class L&D We are advocates of work-life balance and offer a 3 day per week remote working option Competitive annual leave Competitive pension Perkbox Life assurance We are advocates of work-life balance and offer a 3 day per week remote working option

RESPONSIBILITIES

Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition, retargeting and retention campaigns, monitoring campaign performance and analysing data to identify trends. This role will focus on loyalty programs and other special projects.Duties Own the growth marketing strategy relating to loyalty, referrals and viral loops with the objective of improving activation and retention of existing customers as well as acquiring new high value customers. Lead growth marketing efforts on ad hoc special projects, depending on business need. These are likely to include credit campaigns and operational updates as well as a variety of future projects that may be added to the roadmap. Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels. Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate. Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels. Monitor campaign performance and optimise campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates. Develop and execute A/B tests to optimize campaign performance and improve the user experience. Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights. Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs. Be adaptive to business needs and take on ad hoc projects as required. Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts. Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.

REQUIRED SKILLS

Product knowledge, Market research, intelligence, Product demonstration and promotion, Sales strategy, Advertising

REQUIRED EDUCATION

Bachelor's degree


  • Growth Marketer

    1 week ago


    Lagos, Lagos, Nigeria Cloudflex Computing Services Limited Full time

    ABOUT THE COMPANYWho We AreAfter some in-depth research, market analysis, and speaking with some of our clients, we decided to rebrand from Comercio Cloud Computing Limited to Cloudflex Computing Services Limited as this will enable us to expand upon our services, accomplish local and global growth objectives, and to foster and develop new client...


  • Lagos, Lagos, Nigeria D-Tech Centrix Full time

    Role OverviewMerging the worlds of advertising and growth marketing, this role is for a visionary who can design compelling ad campaigns while strategizing for long-term growth.You'll be both the architect and the storyteller, crafting our message and ensuring it reaches the right audience.Key ResponsibilitiesIntegrated Strategy Development: Create cohesive...

  • Growth Manager

    3 weeks ago


    Lagos, Lagos, Nigeria Carry1st Full time

    ABOUT THE COMPANYbest computer gamesJOB SUMMARYRequirementsWhat makes you a great candidate? Experience as growth manager in B2C tech company in Nigeria Experience in influencer and affiliate marketing Comfortable working with data analytical tools like Tableau and Appsflyer Good communication skills and the ability to work with diverse teams Experience...

  • Growth Lead

    4 days ago


    Lagos, Lagos, Nigeria Amy Consulting Full time

    Job DescriptionWe are currently in need of a growth lead who would spearhead the marketing efforts to achieve ambitious growth targets.He/She will be responsible for developing and executing data-driven growth strategies across various marketing channels.Key ResponsibilitiesDevelop business growth architecture for lead generation and business...

  • Growth Lead

    6 days ago


    Lagos, Lagos, Nigeria Amy Consulting Full time

    ABOUT THE COMPANYAt Amy Consulting, we're experts at providing outsourced HR services and advisory.We believe that the difference between a good business and a great business is its people. We are therefore committed to providing the right support to your business on finding and retaining the right people, and optimising performance.Our aim is to provide...

  • Growth Mavericks

    2 days ago


    Lagos, Lagos, Nigeria Sterling Bank Full time

    If you are a growth marketer looking to take your career to new heights, the growth academy is for you.That's right Whether you are an experienced product manager, a data scientist, a marketing expert or in related roles, this program is designed to propel your career to new heights.Required Qualification and Skills:Minimum of 2.2 in relevant...

  • Growth Manager

    4 weeks ago


    Lagos, Lagos, Nigeria Charisol Tech Full time

    Job DescriptionYour mission is to devise and deploy ground breaking growth strategies that amplify the company's presence and engage its vibrant community.Key ResponsibilitiesDevelop and execute innovative growth strategies to enhance user acquisition, engagement, and retention.Manage and optimize product launches in the Web3 space ensuring seamless...

  • Digital Growth

    3 weeks ago


    Lagos, Lagos, Nigeria The People Practice Full time

    ABOUT THE COMPANYWHY WE EXIST​Startup founders and CEOs are faced with many challenges from the time they launch; from funding to having a unique product or service, and to having an eager and existing market, amongst others.​Having the right people on the team can: Help mitigate these challengesHelp companies gain traction quickerWHAT WE DO Recruitment...

  • Growth Associate

    3 weeks ago


    Lagos, Lagos, Nigeria CloudPlexo Full time

    Role Overview:We are seeking a proactive, creative thinking and detail-oriented Growth Associate to join our marketing team.You'll collaborate closely with the Chief Marketing Officer to execute marketing campaigns, analyse data, and contribute to our overall brand success.ResponsibilitiesCampaign Execution:Assist in planning, executing, and monitoring...


  • Lagos, Lagos, Nigeria Talents360 Full time

    DescriptionAs we continue to expand our digital presence, we are seeking a dynamic and experienced YouTube Growth Manager to join our team.Key ResponsibilitiesDevelop and execute innovative strategies to increase subscriber count, viewership, and engagement on our YouTube channel.Analyze audience behavior, trends, and competition to identify opportunities...


  • Lagos, Lagos, Nigeria CreditRegistry Full time

    ABOUT THE COMPANYCreditRegistry is Nigeria's Largest Credit Bureau. We empower you to achieve your financial goals with our high-performance credit information products and services.JOB SUMMARYQualifications and Requirements Master's Degree in Business, Marketing, or related field. Minimum of 12 years Work Experience 6 years of experience in senior...


  • Lagos, Lagos, Nigeria Royal Exchange Full time

    About the JobWe are seeking a driven and results-oriented Marketer with or without prior experience to join our growing team.In this role, you will be responsible for developing and executing effective offline marketing campaigns to generate qualified leads for our products.You will play a key role in driving sales growth by identifying and connecting with...


  • Lagos, Lagos, Nigeria Mkobo Microfinance Bank Full time

    ABOUT THE COMPANYMKOBO is a fully licensed Microfinance bank by the Central Bank of Nigeria (CBN) in Lagos, Nigeria. MKOBO was conceived to help solve consumers' need for access to short-term emergency credit. Our goal is to provide access to short term unsecured loans, which is easily accessible. We cater to the demography currently undeserved by the...

  • Sales and Marketing

    4 weeks ago


    Lagos, Lagos, Nigeria Orange Drugs Full time

    Orange Group is seeking talented individuals to join our Sales and Marketing team in contract roles. As a Sales and Marketing Contract Staff member, you will play a crucial role in driving growth and promoting our diverse portfolio of products and services across various industries, including healthcare, consumer goods, and...


  • Lagos, Lagos, Nigeria The Startup Place Limited Full time

    ABOUT THE COMPANYEnabling Business Growth. EfficientlyJOB SUMMARYRequirements Candidates should possess HND / Bachelor's Degrees with 2+ years relevant work experience.RESPONSIBILITIESREQUIRED SKILLSMarket research, intelligence, Budgeting, financial planning, Search engine marketing (SEM), Corporate communicationsREQUIRED EDUCATIONBachelor's degree

  • Head of Marketing

    3 weeks ago


    Lagos, Lagos, Nigeria Nairametrics Full time

    JOB SUMMARYAcademic QualificationsA Bachelor's Degree in Marketing, Business Administration, or a related field is required.A Postgraduate degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage.Work Experience:A minimum of 5 years of relevant work experience in sales and marketing, business development executive, or a similar role within the...


  • Lagos, Lagos, Nigeria FMR AGENCY Full time

    Role Overview: As the Head of Marketing and Brand Management, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.You will oversee all aspects of marketing, including marketing communications, digital marketing, influencer marketing, event management, and...

  • Marketing Manager

    4 weeks ago


    Lagos, Lagos, Nigeria Ascentech Services Limited Full time

    ABOUT THE COMPANYABOUT USAscentech services ltd is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business through our core...

  • Digital Marketer

    4 weeks ago


    Lagos, Lagos, Nigeria Tati Consults Full time

    Role OverviewAs a Digital Marketer, you'll be responsible for developing and executing digital marketing strategies to promote our brand, drive engagement, and increase leads and sales.You'll leverage your expertise in digital channels and marketing tools to reach our target audience effectively.ResponsibilitiesDevelop and implement digital marketing...


  • Lagos, Lagos, Nigeria Infytel Communications Full time

    Role DescriptionThis is a full-time on-site role for a Digital Marketer at Infytel Communications.The Digital Marketer will be responsible for day-to-day tasks such as social media marketing, lead generation, marketing analytics, web analytics, and digital marketing strategies.The role will require working closely with cross-functional teams and utilizing...