Digital Marketing Specialist

2 days ago


Lagos, Lagos, Nigeria OnePyramid Full time

JOB SUMMARY

  • We are seeking a highly skilled Digital Marketing Specialist with a strong background in technology, specifically from Cybersecurity Consulting to join our team.
  • The ideal candidate will have 5-6 years of experience in digital marketing and hold a Master's degree.
  • This position is remote, the right candidate must be ready to work in the US timezone.

KEY RESPONSIBILITIES

  • Create, implement, and manage comprehensive digital marketing strategies to promote cybersecurity products and services.
  • Produce and oversee the creation of high-quality, engaging content tailored to the cybersecurity audience, including blog posts, whitepapers, case studies, and social media updates.
  • Optimize website content for search engines SEO and manage search engine marketing SEM campaigns to drive traffic and generate leads.
  • Develop and implement social media strategies to increase brand awareness and engagement across various platforms.
  • Create and manage email marketing campaigns, including newsletters, automated workflows, and targeted email blasts.
  • Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and other
  • relevant platforms. Provide insights and recommendations for continuous improvement.
  • Work closely with the product, sales, and customer support teams to align marketing strategies with business goals and ensure consistent messaging across all channels.
  • Keep up-to-date with the latest trends and best practices in digital marketing and the cybersecurity industry to ensure the company's marketing efforts remain competitive and effective.

QUALIFICATIONS

  • Master's degree in Marketing, Digital Marketing, Business Administration, or a related field.
  • 5-6 years of experience in digital marketing, preferably within the technology or cybersecurity sectors.
  • Proficiency in digital marketing tools and platforms, including SEO tools e.g., SEMrush, Moz, Google Analytics, social media management tools, email marketing software, and content management systems CMS.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Must be able to work remotely and be available during USA business hours.


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