Social Media Manager
4 weeks ago
Job Objectives
- This role is responsible for developing and implementing the company's social media strategy to increase online presence, improve marketing and sales efforts, and enhance brand awareness.
- This role requires a creative and strategic thinker who can manage various social media platforms and engage with the online community
Job Responsibilities
Strategy Development:
- Develop and implement a comprehensive social media strategy aligned with the company's marketing goals.
- Stay up-to-date with the latest social media trends, tools, and technologies.
- Evaluate emerging social media platforms and determine their relevance to the company's objectives.
Content Creation and Management:
- Create, curate, and manage published content images, video, written, and audio that is informative, appealing, and consistent with the brand's voice and style.
- Collaborate with designers, copywriters, and other team members to create compelling content.
- Plan and execute social media campaigns, including content, contests, and advertisements.
Community Engagement:
- Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales.
- Handle customer inquiries and complaints received via social media channels in a timely and professional manner.
- Conduct online advocacy and open a stream for cross-promotions.
- Act as a brand ambassador and ensure all social media interactions reflect the company's values and mission.
Analytics and Reporting:
- Monitor and analyze social media metrics to gauge the success of campaigns and strategies.
- Prepare regular reports on social media activity, engagement, follower growth, and other relevant metrics.
- Analyze campaign performance and provide detailed reports with insights and recommendations.
Account Management:
- Oversee the company's social media accounts on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
- Ensure all accounts are up-to-date with the latest features and best practices.
- Ensure brand consistency across all social media platforms by working closely with the marketing and product teams.
Crisis Management:
- Escalate issues to the appropriate internal teams when necessary.
- Handle sensitive situations with tact and professionalism to protect the company's reputation.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong understanding of social media platforms, tools, and analytics.
- Proficiency in social media management tools
- Excellent written and verbal communication skills.
- Creative thinking and ability to generate innovative ideas.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.
- Familiarity with SEO, web traffic metrics, and online marketing.
- Graphic design and video editing skills are a plus.
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