Social Media

3 weeks ago


Abuja, FCT, Nigeria FMR AGENCY Full time

Job Overview

  • We are seeking an innovative and data-driven Social Media / Digital Marketing Manager to lead our client online marketing strategies within the real estate sector.
  • The ideal candidate will be responsible for building and executing digital marketing campaigns to promote products, generate leads, and elevate brand awareness in B2B markets.
  • This role requires experience in managing industrial product campaigns, driving audience engagement, and leveraging technical content to showcase the company's expertise and product offerings.

Key Responsibilities

  • Digital Strategy:Develop and implement digital marketing strategies to promote the company's products, services, and technical expertise in the industrial/manufacturing space.
  • Social Media Management:Manage the company's presence on social media platforms like LinkedIn, Twitter, and YouTube, focusing on B2B engagement, technical content promotion, and industry thought leadership.
  • Content Creation: Collaborate with engineering, sales, and product teams to produce high-quality digital content case studies, whitepapers, product videos, blog posts that resonates with target audiences in the industrial sector.
  • Lead Generation: Execute targeted digital campaigns Google Ads, LinkedIn Ads to generate qualified leads for the sales team, driving interest in products, solutions, and services.
  • SEO and SEM:Oversee SEO and SEM efforts to ensure that the company's website ranks highly for industry-specific search terms, including product-related keywords, technical solutions, and industry news.
  • Campaign Management: Design and execute email marketing campaigns, paid search ads, and retargeting initiatives to reach prospects and customers within the industrial sector.
  • Data Analytics: Use digital marketing tools Google Analytics, SEMrush, HubSpot, etc. to track, measure, and report on campaign performance, making data-driven recommendations for optimization.
  • Brand Management: Ensure that the company's brand is consistently represented across all digital channels and that all communications reflect the company's position as a leader in the industry.
  • Industry Research: Stay current on industry trends, emerging digital tools, and new marketing practices relevant to the industrial sector to maintain the company's competitive edge.

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