Public Relations Manager
4 weeks ago
ABOUT THE COMPANY
Retailar, a subsidiary of Hazon Holdings is a tech-based e-commerce firm. Retailar provides a B2B platform where retailers can order product online and get delivered to their outlets. In a simple term, Retailar links manufacturers of products to last mile retail outlets.
JOB SUMMARY
QualificationsEducation and Technical Requirements:B.Sc Degree in marketing or a related fieldProven working experience 5 years in PR and MarketingDemonstrable experience leading and managing teams in a marketing Agency, marketing database, email, social media and/or display advertising campaign (Not less than 5 years)Understanding of use of media channels, content creation and role of multi-channel mixSkills:Proven working experience in public relations requiredProven track record designing and executing successful public relations campaigns at both a local and national levelStrong relationships with both local and national business and industry media outletsEvent planning experienceExcellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.Experience with Facebook Insights, Google Analytics and other analytics tools a plus.Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks; utilizing a wide range of tools, from HD video workstations to camera phones.
RESPONSIBILITIES
Manage day to day performance and optimization of Client Digital assets.Build brand website portfolio to deliver optimally - Implement SEO / SEMExecute a comprehensive social media strategy that raises visibility and traffic for target audiences and followersAnalyze and report on campaign performance on a day-to-day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaignsOversee content for and publish across a variety of online (Social Media; twitter, Instagram, FaceBook), mobile and web platforms (YouTube, blogs, websites) as well as offline (TV, Billboards, Newspapers etc)Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.Build relationships with thought leaders to grow industry awarenessMaintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding themManage budgets and timelines for media Campaigns.Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.Monitor, analyze and report competitive digital marketing and media campaigns
REQUIRED SKILLS
Market research, intelligence, Business development, Business strategy, Sales strategy
REQUIRED EDUCATION
Bachelor's degree
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