Marketing Operations Analyst

1 week ago


Lagos, Lagos, Nigeria RedCloud Technology Full time
Executive Summary of the Role

The Marketing Operations Analyst will be responsible for optimizing our marketing processes, analyzing data to drive decision-making, working on customized brand marketing plans, and ensuring the effectiveness of all marketing initiatives.

  • Create and maintain reports, build dashboards, presentation decks, and provide actionable insights to the marketing team.
  • Support the marketing team by ensuring data accuracy, streamlining processes, and aligning marketing operations with overall business objectives.
Main Responsibilities Data Analysis & Reporting
  • Analyze marketing data using Excel, Python, and other analytical tools to provide actionable insights.
  • Generate weekly and monthly reports on key performance indicators (KPIs) for the marketing team.
  • Collaborate with stakeholders to define reporting needs and ensure accurate and timely delivery of reports.
PowerPoint Presentation Development
  • Create visually appealing and informative joint brand marketing PowerPoint presentations to communicate data insights, marketing performance, and strategy to stakeholders.
  • Ensure that presentations are clear, concise, and tailored to the different audiences.
Market Analysis and Insights
  • Conduct market analysis to identify trends, opportunities, and competitive landscape.
  • Provide actionable insights to guide marketing and sales strategies.
  • Build a competitive intelligence dashboard by collaborating with Trade Marketing Managers, Regional Sales Managers, and Distributor Sales team and correlating with industry research reports.
Data Management
  • Manage and maintain marketing data sources, ensuring data quality and integrity.
  • Work closely with IT and data teams to ensure accurate data collection and storage.
Performance Tracking, Reporting & Presentation
  • Prepare detailed reports and presentations that communicate the performance and impact of marketing efforts to Marketing management.
  • Use PowerPoint and other presentation tools to create clear, visually compelling reports that facilitate data-driven decision-making.
  • Monitor and analyze the effectiveness of all marketing activities.
  • Prepare monthly reports on marketing performance, market trends, and competitive analysis.
Cross-functional Collaboration
  • Work with various teams including sales, finance, and product to align on metrics and reporting standards.
  • Support the marketing team with ad-hoc analysis and data requests.
Job Requirements
  • Bachelor's Degree in Marketing, Business Administration, Data Science, or a related field.
  • Proven experience in a marketing operations or data analysis role with a minimum of 3 years of experience working in Business Consulting, FMCG, or with a Marketing Agency.
  • Strong proficiency in Excel, with the ability to perform complex data analysis and modeling.
  • Experience with HubSpot, Marketo, or Pardot.
  • Ability to multitask in a fast-paced environment.
  • Strong analytical, problem-solving, and organizational skills with a data-driven approach to marketing.
  • Strong attention to detail, ability to work with large datasets, and commit to data accuracy.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent communication skills, with the ability to present data in a clear and concise manner.
Benefits
  • Join a pioneering provider of eCommerce solutions and be part of an international company that is growing massively.
  • Enjoy a first-class salary and a range of benefits, including:
    • 25 days annual leave increasing to 26 days after your first 12 months in the business.
    • Company equipment.


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