National Sales Manager

4 weeks ago

Lagos, Lagos, Nigeria Smart Partners Full time

Job Overview

  • Our client in the fast-moving consumer goods FMCG industry, specializing in the production and distribution of delicious snacks is in need of a National Sales Manager, you will be responsible for overseeing all aspects of our national sales strategy and operations.
  • The National Sales Manager will play a pivotal role in developing and executing sales strategies to expand our market presence and drive revenue growth. Reporting directly to the Managing Director, this position offers an exciting opportunity for a results-oriented professional to lead a high-performing sales team and make a significant impact on our business.
  • The role will require travel as part of the responsibilities.

Key Responsibilities

  • Develop and implement sales strategies to achieve revenue targets and market share goals.
  • Lead and mentor a team of sales professionals, providing guidance, training, and support to drive performance.
  • Establish and maintain relationships with key customers, distributors, and retail partners to maximize sales opportunities.
  • Analyze market trends, competitor activities, and consumer preferences to identify opportunities for growth and differentiation.
  • Collaborate with marketing and product development teams to align sales strategies with product launches, promotions, and campaigns.
  • Set sales targets and KPIs for the sales team, monitoring performance and providing regular feedback and coaching.
  • Prepare and present sales forecasts, budgets, and reports to senior management, highlighting key insights and recommendations.
  • Drive initiatives to optimize distribution channels, improve product visibility, and enhance merchandising effectiveness.
  • Ensure compliance with company policies, pricing guidelines, and trade regulations.
  • Represent the company at industry events, trade shows, and customer meetings, fostering positive relationships and promoting our brand.

Requirements

  • Bachelor's Degree in Business Administration, Marketing, or related field. Master's degree preferred.
  • Minimum of 5 years of experience in sales management, with at least 2 years of experience in the FMCG industry, specifically in the snacks space.
  • Proven track record of success in driving sales growth and managing a sales team.
  • Strong understanding of the Nigerian market dynamics, distribution channels, and consumer behavior.
  • Excellent leadership and communication skills, with the ability to inspire and motivate a team.
  • Strategic thinker with analytical skills, capable of translating market insights into actionable sales plans.
  • Willingness to travel extensively as part of the role.
  • Experience in setting up and managing sales teams is preferred.
  • Nigerian candidates are encouraged to apply, but expatriates with relevant experience and qualifications are also welcome, with the possibility of family status.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Proficiency in CRM software and Microsoft Office Suite.

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