Social Media Strategist

Our client, a bespoke women’s fashion brand, is looking for a creative and strategic Social Media Strategist to grow their online presence. The ideal candidate must have prior experience working with a bespoke fashion brand, with a proven ability to drive engagement, boost brand awareness, and convert followers into customers.
Key Requirements:
• Experience in social media strategy, content creation, and digital marketing.
• Prior experience working with a bespoke fashion brand is a must.
• Strong copywriting skills and trend awareness.
• Proficiency in analytics and paid ad strategies.
• Excellent organizational and communication skills.

Responsibilities
Develop and execute innovative social media strategies that align with the brand's marketing objectives and overall business goals.
Create, curate, and manage high-quality content (including graphics, captions, videos, etc.) for Instagram, Facebook, TikTok, Twitter, and other relevant platforms.
Foster and maintain engagement with the brand’s community by responding to comments, direct messages, and mentions in a timely and authentic manner.
Monitor and analyze social media trends, campaigns, and competitor activity to ensure the brand stays relevant and ahead of the curve.
Utilize social media analytics tools to track campaign performance, audience growth, and engagement metrics, and adjust strategies as needed.
Collaborate with the creative team to ensure content is visually aligned with brand identity and resonates with the target audience.
Create social media calendars to plan, organize, and schedule content across all platforms in advance.
Manage and coordinate influencer partnerships and collaborations to expand brand reach and credibility.
Oversee paid social media campaigns (e.g., Instagram Ads, Facebook Ads) to drive conversions and increase brand visibility.
Work closely with the marketing team to align social media efforts with broader marketing campaigns, promotions, and product launches.
Stay informed about the latest social media features, tools, and industry trends to continuously improve the brand’s digital presence.