Advertising Manager

4 days ago


Ikeja, Lagos, Nigeria Betfigo Full time
Job Summary:
We are seeking a talented and results-driven Advertising Manager to spearhead our local promotional efforts and elevate our brand visibility. The Advertising Manager will play a pivotal role in managing local advertising campaigns, including billboards, posters, and other out-of-home (OOH) media, while leveraging Demand-Side Platforms (DSP) for optimized ad delivery. This role demands creativity, precision, and a proven ability to manage impactful campaigns that resonate with target audiences.
Key Responsibilities:

• Design and execute innovative local advertising strategies to drive brand awareness and engagement.

• Manage end-to-end campaigns for billboards, posters, and other promotional channels.

• Utilize DSP platforms to optimize ad targeting, placement, and performance.

• Collaborate with creative teams and external vendors to ensure seamless execution of campaigns.

• Monitor, analyse, and report on campaign performance metrics, delivering insights and recommendations.

• Ensure alignment with the company's brand guidelines and compliance with local advertising regulations.
Qualifications and Skills:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

• 2-4 years of proven experience in advertising, with a focus on local promotions and digital platforms.

• Proficiency in DSP tools and platforms.

• Creative and analytical mindset with attention to detail.

• In-depth knowledge of OOH advertising and local market trends.

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