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Website Product Content Executive

1 month ago

Ikeja, Lagos, Nigeria Kitchessence Full time
We seek a talented and creative product content executive to join our team at Kitchessence.

As a product content executive, you will play a crucial role in uploading our products on our website. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.

If you have a passion for product description content creation and a drive for innovation, we invite you to apply. We offer a positive work culture that promotes work-life balance and professional development.

Objectives of this role
Developing and executing a comprehensive product content strategy that aligns with the company's goals, target audience and brand identity.
Driving brand awareness, engagement and lead generation through strategic product content marketing.
Creating high-quality and compelling product content on our website.
Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.

Your tasks
Develop and implement a detailed product content strategy that aligns with the company's objectives, target audience and brand guidelines.
Ensure publishing of engaging and SEO-friendly product content.
Ensure brand consistency and compliance with the company's style guide and voice across all product content deliverables.
Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Required skills and qualifications
Excellent written and verbal communication skills in English with a strong command of grammar and language suited for targeted audiences.
Demonstrated ability to create high-quality, engaging, SEO-friendly content.
Familiarity with content management systems (CMS) and basic knowledge of HTML.
Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
Cultural understanding and sensitivity to tailor content to our target audience's preferences, interests and nuances.
Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
Proficiency in content management tools.

Preferred skills and qualification
Knowledge of content marketing trends, audience segmentation and persona development.
Experience in content strategy development and implementation.
Knowledge of SEO best practices and keyword research tools.
Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
Understanding of user experience (UX) principles and web design best practices.