Growth and User Acquisition Specialist

5 days ago


Ikeja, Lagos, Nigeria Whoosh NG Full time
As our Growth and User Acquisition Specialist , you'll be at the forefront of expanding our reach and impact by:

1. Growth Strategy Development and Implementation
Crafting and executing growth strategies to drive user acquisition, engagement, and retention.
Exploring and prioritizing new opportunities in customer segments, channels, and markets.
Launching growth-focused campaigns to boost website visits and customer conversions.
Monitoring and optimizing initiatives to ensure measurable success.

2. User Acquisition
Designing and managing marketing campaigns across digital platforms (social media, paid ads, SEO, and email marketing).
Collaborating with the marketing team to create content that captivates and engages.
Building partnerships with vendors, agents, and influencers to amplify MarketBazaar's reach.
Analyzing acquisition funnels and uncovering areas for improvement.

3. Data Analysis and Insights
Interpreting user data to uncover behavior, preferences, and trends.
Tracking KPIs to measure and refine growth strategies.
Using data insights to continuously enhance campaigns.

4. Retention and Engagement
Implementing retention initiatives like loyalty programs, personalized messaging, and exclusive offers.
Working with customer support to solve pain points and elevate satisfaction.
Driving repeat usage and reducing churn with targeted strategies.

5. Collaboration
Partnering with product, operations, and marketing teams to align growth objectives.
Managing relationships with external agencies and partners for seamless execution.

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