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Marketing Communications Specialist

1 month ago


Lagos, Lagos, Nigeria H. Pierson Associate Limited Full time

• Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international standards in terms of grammar, content, and presentation

• Must have B-2-B marketing and PR experience

• Plan social content and maintain a content calendar

• Develop and monitor campaign budgets.

• Must know how to run adverts on social media platforms, using Google Analytics to track and monitor a website

• Knowledge of SEO and SEM

• Design and oversee all aspects of our digital marketing department including email marketing, display advertising campaigns, and WordPress website management

• Prepare accurate reports on our marketing campaign's overall performance

• Coordinate with advertising and media experts to improve marketing results.

• Identify the latest trends and technologies affecting our industry.

• Evaluate important metrics that affect our website traffic, service quotas, and target audience.

• Work with your team to brainstorm new and innovative growth strategies.
. Alumina Engagement

Job Requirements

• A bachelor's degree in business administration or a related field

• A minimum of three (3) years of experience in digital marketing

• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns

• Highly creative with experience in identifying target audiences and designing digital campaigns that engage, inform, and motivate

• Experience in LinkedIn marketing skill

• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google AdWords campaigns.