Sales Engineer

JOB TITLE: Sales Engineer -MHE
REPORTS TO: Sales Manager

JOB DESCRIPTION
JOB OVERVIEW
The Sales Engineer – MHE is responsible for driving sales and business growth for forklifts, warehouse equipment, construction machines, industrial solutions, and accessories. The role is sales-focused, requiring a strong track record in material handling equipment (MHE) sales or a related industry experience, with equal technical knowledge to enhance product expertise and customer engagement.
The ideal candidate will have a proven ability to identify and close sales opportunities, develop strong customer relationships, and execute strategic marketing initiatives to achieve revenue targets.

DUTIES & RESPONSIBILITIES
Sales & Business Development

• Develop and execute sales strategies to achieve monthly and annual targets.

• Identify and pursue new business opportunities, expanding the customer base while maintaining relationships with existing clients.

• Drive product sales for forklifts, warehouse equipment, and accessories, ensuring profitability and competitive market positioning.

• Prepare and present quotations, proposals, and sales agreements to potential customers.

• Monitor market trends, competitor activities, and pricing strategies, providing insights into business growth.

• Ensure timely payment collection and credit management from customers.

• Conduct sales forecasting, budgeting, and reporting to support business planning.

Technical & Product Knowledge

• Possess a strong understanding of MHE applications, specifications, and selection criteria to provide technical guidance to customers.

• Support customers in equipment selection, installation, commissioning, and basic troubleshooting.

• Work closely with the service team to ensure smooth pre-delivery inspection and after-sales support.

• Provide product training and demonstrations to customers, enhancing their operational efficiency.

KEY PERFORMANCE INDICATORS

• Achievement of annual sales targets and revenue goals.

• Expansion of customer base and retention of existing accounts.

• Timely collection of payments and reduction of outstanding receivables.

• Effective market penetration and increased product awareness.

• Customer satisfaction and repeat business growth.

COMPETENCY REQUIREMENT
Academic Qualification

• Bachelor's degree or Diploma (Electrical or Mechanical)

Work Experience

• Minimum of 2 years' experience on Compressor maintenance and repairs

• Minimum of 2 years of verifiable sales experience in Material Handling Equipment (MHE) or a related industry.
Personal Skills

• Hands-on experience in maintenance and troubleshooting of all ranges of Material Handling Equipment, including forklifts, warehouse equipment, and industrial lifting solutions.

• Thorough knowledge in the selection and application of Material Handling Equipment, with the ability to guide customers on selecting the appropriate work environment, installation, commissioning, maintenance, and troubleshooting for forklifts and other warehouse solutions.

• Strong negotiation and business development skills to drive sales.

• In-depth knowledge of MHE specifications, applications, and market demands.

• Ability to interpret technical requirements and provide product recommendations to customers.

• Excellent presentation, proposal writing, and communication skills.

• Proficiency in MS Office, CRM tools, and sales reporting software

APPLICATION
Use the position applied for as the subject of application. Only qualified candidates will be contacted.

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