
Content Strategy Specialist
2 days ago
Yum Yum Cafe is seeking a highly skilled Digital Content Specialist to develop and execute a comprehensive content strategy across various digital platforms.
About the RoleThe ideal candidate will be responsible for creating engaging content that showcases the brand's unique personality and resonates with our audience.
Key Responsibilities- Develop and implement a content calendar for social media platforms, ensuring consistency and alignment with business goals.
- Write compelling scripts for video shoots and assist with the production process, utilizing creative storytelling techniques to captivate our audience.
- Manage and update social media pages, including Instagram, LinkedIn, and TikTok, to maintain a strong online presence.
- Create and edit short-form video content (Reels, TikToks) that drives engagement and increases brand awareness.
- Edit long-form video content (YouTube) as needed, refining the narrative to maximize impact.
- Develop and produce podcast content ideas that showcase our brand's expertise and thought leadership.
- Manage Instagram Stories content, leveraging visual storytelling techniques to connect with our audience.
- Update and maintain website content, ensuring accuracy and relevance to our target market.
- Write and distribute monthly email newsletters that inform and engage our subscribers.
- Develop compelling articles and product descriptions that drive sales and enhance customer experience.
- Manage and optimize social media advertising campaigns, utilizing data-driven insights to refine our targeting and improve ROI.
- Proven experience in content creation and social media management, with a strong portfolio of work that showcases your skills.
- Strong writing and editing skills, with the ability to craft compelling narratives and tone.
- Proficiency in video editing software, such as Adobe Premiere or Final Cut Pro.
- Understanding of social media analytics and performance metrics, with the ability to track and analyze campaign results.
- Ability to work independently and as part of a team, collaborating with cross-functional stakeholders to achieve business objectives.
- Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
- Passion for storytelling and digital media, with a commitment to staying up-to-date on industry trends and best practices.
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