Digital Content Creator

4 days ago

Lekki Phase, Nigeria TAT Agency Limited Full time
Company Overview
TAT Agency Limited is a leading travel agency dedicated to providing exceptional experiences for our clients. We are committed to delivering high-quality services that meet their needs and exceed their expectations.

Job Summary
We are seeking a talented Digital Marketer to join our team and contribute to our mission. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to promote our travel services and increase online visibility.

Responsibilities and Qualifications
  • Develop and implement digital marketing strategies to showcase travel packages, offers, and services across online channels.
  • Manage and optimize paid advertising campaigns, including Google Ads, social media ads, and display advertising, to achieve ROI targets.
  • Create engaging content for social media platforms, blogs, and newsletters to attract and retain customers.
  • Enhance the company website and landing pages for SEO to increase organic traffic and improve search engine rankings.
  • Analyze digital marketing performance using tools like Google Analytics and provide data-driven insights for continuous improvement.
  • Manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
  • Collaborate with internal teams to create compelling travel-related visuals, videos, and promotional materials.
  • Stay updated with the latest digital marketing trends and travel industry insights to innovate and adapt strategies.
  • Monitor and engage with online communities, responding to inquiries and building relationships with potential and existing customers.
  • Bachelor's degree in Marketing, Mass Communication, or a related field.
  • Proven experience in digital marketing, preferably in the travel or hospitality industry.
  • Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
  • Strong knowledge of social media management and content creation tailored to the travel audience.
  • Excellent copywriting skills, with the ability to create engaging and persuasive content.
  • Creativity and attention to detail in designing digital campaigns and visuals.
  • Analytical skills to interpret data and optimize campaign performance.

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