
Digital Content Marketing Specialist
4 days ago
As a Social Media Manager, you will be responsible for developing and executing innovative social media strategies that align with the brand's marketing objectives and overall business goals.
Main Responsibilities:- Create high-quality content (including graphics, captions, videos) for various platforms like Instagram, Facebook, TikTok, Twitter, and more.
- Foster engagement by responding to comments, direct messages, and mentions in a timely manner.
- Monitor trends, campaigns, and competitor activity to maintain the brand's relevance.
- Analyze social media metrics to track performance, audience growth, and engagement.
- Collaborate with the creative team to ensure content aligns with brand identity and resonates with the target audience.
- Plan, organize, and schedule content across all platforms using calendars.
- Manage influencer partnerships to expand brand reach and credibility.
- Oversee paid social media campaigns to drive conversions and increase visibility.
- Align social media efforts with broader marketing campaigns, promotions, and product launches.
- Bachelor's degree in Marketing, Communications, Fashion, or a related field.
- 1-2 years of experience in social media management or strategy, preferably in the fashion or lifestyle industry.
- Strong knowledge of social media platforms and best practices.
- Excellent written and verbal communication skills.
- Familiarity with social media analytics tools.
- Creative thinker with fresh ideas for social content.
- Strong understanding of the target audience in the women's wear market.
- Experience with paid social media advertising is a plus.
- Ability to work independently and as part of a team in a fast-paced environment.
- Attention to detail and excellent organizational skills.
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