Digital Content Marketing Specialist

4 days ago


Lekki, Lagos, Nigeria HR-ON-WHEELS Full time
Job Description

As a Social Media Manager, you will be responsible for developing and executing innovative social media strategies that align with the brand's marketing objectives and overall business goals.

Main Responsibilities:
  • Create high-quality content (including graphics, captions, videos) for various platforms like Instagram, Facebook, TikTok, Twitter, and more.
  • Foster engagement by responding to comments, direct messages, and mentions in a timely manner.
  • Monitor trends, campaigns, and competitor activity to maintain the brand's relevance.
  • Analyze social media metrics to track performance, audience growth, and engagement.
  • Collaborate with the creative team to ensure content aligns with brand identity and resonates with the target audience.
  • Plan, organize, and schedule content across all platforms using calendars.
  • Manage influencer partnerships to expand brand reach and credibility.
  • Oversee paid social media campaigns to drive conversions and increase visibility.
  • Align social media efforts with broader marketing campaigns, promotions, and product launches.
Requirements:
  • Bachelor's degree in Marketing, Communications, Fashion, or a related field.
  • 1-2 years of experience in social media management or strategy, preferably in the fashion or lifestyle industry.
  • Strong knowledge of social media platforms and best practices.
  • Excellent written and verbal communication skills.
  • Familiarity with social media analytics tools.
  • Creative thinker with fresh ideas for social content.
  • Strong understanding of the target audience in the women's wear market.
  • Experience with paid social media advertising is a plus.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Attention to detail and excellent organizational skills.


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