Digital Media Specialist

3 days ago


Lagos, Lagos, Nigeria Tuteria Limited Full time
Job Description

Tuteria Limited is seeking a highly skilled Content Creation and Social Media Management professional to develop and execute a comprehensive social media strategy. The ideal candidate will be responsible for creating engaging content, interacting with followers, and monitoring brand presence.

The successful candidate will have excellent communication skills, a keen eye for detail, and the ability to work independently as well as part of a team.

  • Key Responsibilities:
  • Social Media Strategy & Content Creation:
    • Develop and execute a compelling social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).
    • Create engaging content, including videos, graphics, posts, and reels, highlighting Tuteria Services and student success stories.
    • Plan and maintain a content calendar aligned with business goals and marketing campaigns.
  • Audience Engagement & Community Management:
    • Interact with followers, respond to enquiries, and build an active online community.
    • Monitor and manage comments, messages, and discussions to ensure a positive brand presence.
    • Implement polls, Q&A sessions, and interactive content to boost engagement.
  • Lead Generation & Brand Awareness:
    • Develop paid and organic social media campaigns to drive student enrolments and corporate business inquiries.
    • Collaborate with the sales team to turn social media leads into customers.
    • Partner with influencers, alumni, and industry experts to increase brand credibility.
  • Analytics and Performance Tracking:
    • Track and analyze social media metrics (reach, engagement, conversions, follower growth).
    • Provide monthly reports on social media performance, with insights and recommendations for improvement.
    • Test different content types and strategies to optimize engagement and lead generation.
  • Trend Monitoring & Innovation:
    • Stay updated with social media trends, algorithm changes, and best practices.
    • Introduce new content formats, challenges, and viral marketing techniques to keep Tuteria relevant.
    • Ensure that Tuteria's content aligns with the education industry and student interests.

About Tuteria Limited:

Tuteria Limited is a leading educational institution dedicated to providing high-quality learning experiences. We are committed to excellence in everything we do and strive to make a positive impact on our students' lives.



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