Digital Marketing Strategist

5 days ago


Lagos, Lagos, Nigeria Kisha Immigration Full time
About Us

Kisha Immigration is a licensed Canadian immigration consulting company that provides personalized guidance for individuals navigating immigration, study abroad, and residency by investment. Our services include admissions, visas, permanent residency, and settlement solutions, ensuring a seamless relocation experience for our clients.

">Role Overview

We are seeking a Digital Marketing Strategist to drive our digital marketing initiatives, optimize customer engagement, and manage promotional campaigns for digital products such as courses and webinars. This role will focus on marketing automation, content strategy, course launch management, and overall brand visibility.

">Digital Marketing & Growth Strategy

Key responsibilities include developing and executing multi-channel marketing strategies for digital products, including courses, webinars, and email campaigns. Additionally, optimizing marketing automation processes to enhance lead generation and customer engagement, implementing SEO and paid advertising strategies to improve brand visibility and drive traffic, and analyzing campaign performance metrics to refine strategies for optimal results.

">Course Launch & Campaign Management

This role involves planning and executing marketing strategies for course launches and other digital products, developing customer acquisition and retention strategies through targeted campaigns, collaborating with relevant teams to ensure seamless execution of marketing initiatives, and utilizing data analytics to understand customer behavior and refine marketing efforts.

">Content & Brand Strategy

A key responsibility is developing engaging content strategies that align with business objectives and resonate with target audiences. The specialist must also manage thought leadership initiatives to build brand authority in immigration and education sectors, ensure consistency in messaging across digital platforms, and integrate customer and cultural insights into marketing strategies.

">Market Intelligence & Customer Insights

The Digital Marketing Strategist must conduct competitive analysis and gap assessments to identify growth opportunities, utilize data analytics to understand customer behavior and refine marketing efforts, and integrate customer and cultural insights into marketing strategies.

">Qualifications & Skills

Required skills and qualifications include proven experience in digital marketing, growth marketing, and marketing automation, strong expertise in launching and promoting online courses, webinars, and digital products, knowledge of SEO, email marketing, paid advertising, and analytics tools, experience with content strategy and audience engagement, ability to manage multiple marketing campaigns efficiently, strong communication, analytical, and project management skills, and a Bachelor's degree in Marketing, Business, or a related field.



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