Digital Marketing Strategist

1 day ago


Ikeja, Lagos, Nigeria Betfigo Full time

Job Summary

We are seeking a creative and results-driven professional to lead our digital presence and engagement strategies in the lotto industry. The ideal candidate will be responsible for developing, implementing, and optimizing content across various social media platforms to increase brand awareness, engagement, and customer acquisition.

  • Develop and implement a comprehensive digital marketing strategy tailored to the gaming industry.
  • Create, schedule, and manage high-quality content (graphics, videos, and copy) for social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.).
  • Monitor trends, industry updates, and audience insights to optimize engagement and drive organic growth.
  • Develop and manage paid social media campaigns to drive conversions and player acquisition.
  • Engage with followers, respond to inquiries, and manage online community interactions to enhance customer relationships.
  • Analyze key performance metrics (reach, engagement, conversions, etc.) and generate reports with data-driven recommendations.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.

Requirements

  • 2+ years of experience in digital marketing or social media management, preferably in the gaming, betting, or entertainment industry.
  • Strong understanding of social media algorithms, analytics tools, and advertising strategies.
  • Proficiency in content creation tools like Canva, Photoshop, or video editing software.
  • Experience in running paid social media campaigns (Meta Ads, Twitter Ads, etc.).
  • Strong writing and communication skills for engaging and persuasive content.
  • Ability to analyze data, generate reports, and optimize social media performance.


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