Digital Marketing Strategist

5 days ago


Victoria Island, Nigeria DAYTONA Full time
Job Overview

We are seeking a creative and strategic individual to oversee our brand's online presence across multiple social platforms, enhancing our digital marketing efforts and fostering engagement with our audience.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy that aligns with the company's goals and brand voice across platforms like Instagram, Facebook, LinkedIn, and other relevant channels.
  • Create, schedule, and publish engaging and visually appealing content (text, images, videos) that resonates with target audiences, meets their interests, and fosters meaningful connections.
  • Collaborate with the marketing and design teams to generate creative ideas for social media campaigns, product launches, and promotions, ensuring cohesive messaging and branding.
  • Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience, providing timely and professional responses to comments, messages, and mentions.
  • Track and analyze the performance of social media campaigns using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social), providing actionable insights and recommendations for improvement.
  • Conduct research on competitor activity, emerging platforms, and digital trends to inform the social media strategy, staying up-to-date with industry developments and best practices.


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