Senior Communications Specialist

5 hours ago


Lagos, Lagos, Nigeria H. Pierson Associate Limited Full time
Job Description

The Senior Communications Specialist will be responsible for overseeing all aspects of our digital marketing department, including email marketing, display advertising campaigns, and WordPress website management. This is a highly creative role that requires strong analytical and problem-solving skills.

Key Responsibilities
  • Manage social media accounts and ensure high-quality content is published regularly
  • Develop and implement strategic plans to increase brand awareness and engagement
  • Monitor and analyze website analytics to inform marketing decisions
  • Design and execute email marketing campaigns to drive sales and conversions
  • Collaborate with the team to brainstorm new and innovative growth strategies
Requirements
  • Bachelor's degree in business administration or related field
  • Minimum 3 years of experience in digital marketing
  • Demonstrable experience in SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Highly creative with experience in identifying target audiences and designing digital campaigns
  • Experience in LinkedIn marketing skill
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)


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