Digital Travel Marketing Specialist

3 days ago

Ikeja, Lagos, Nigeria Pruvia Integrated ltd Full time
Job Overview
Pruvia Integrated Ltd is a leading player in the tourism sector, seeking a highly motivated and experienced digital travel marketing specialist to join our dynamic team. The primary goal of this role is to leverage digital marketing strategies to generate qualified leads, follow up on these leads to convert them into sales and drive significant revenue growth.

Key Responsibilities
1. Digital Marketing Strategy
Develop and implement comprehensive digital marketing strategies to drive lead generation, brand awareness, and revenue growth. Utilize SEO, SEM, social media, email marketing, and content marketing to attract potential customers. Monitor and optimize digital campaigns to ensure they are cost-effective and deliver high ROI. Utilize Google Analytics and AdWords to track campaign performance and make data-driven decisions. Collaborate with the sales team to ensure leads are effectively handed over for conversion.

2. Lead Generation
Create targeted marketing campaigns to capture high-quality leads through various digital channels. Use data analytics and customer insights to refine targeting and improve lead-generation efforts. Develop and manage email marketing campaigns to nurture leads through the sales funnel. Identify opportunities to upsell and cross-sell additional travel services and products to existing clients. Collaborate with the sales team to provide them with qualified leads and support them in closing deals.

3. Social Media Management and Growth
Engage and grow our social media handles (e.g., Facebook, Instagram, Twitter, LinkedIn) by creating and curating content that resonates with our target audience. Develop and execute social media strategies that increase followers, engagement, and brand loyalty. Respond to comments, messages, and inquiries in a timely and professional manner to build strong online communities. Foster a sense of belonging and encourage member interaction within online groups, forums, and communities. Organize virtual events, webinars, and discussions to engage community members and keep them active. Address community feedback and concerns, using insights to improve products, services, and marketing strategies.

4. Community Building and Management
Create and nurture a vibrant online community of travelers and customers who engage regularly with the brand. Manage online groups, forums, and communities, fostering a sense of belonging and encouraging member interaction. Develop and execute community-building strategies to increase engagement and retention. Analyze market trends and customer behavior to recommend strategies for revenue enhancement. Provide regular reports to management on the effectiveness of lead generation efforts and revenue growth. Utilize CRM software to monitor and manage leads and sales performance. Stay up-to-date with the latest trends and developments in digital marketing and the travel industry. Conduct competitor analysis to identify opportunities for differentiation and growth. Recommend new tools, platforms, or strategies to enhance digital marketing efforts.

Required Skills and Qualifications
Minimum of 3-5 years of experience in digital marketing, preferably within the travel industry. Proven experience in generating and converting leads through digital channels. Strong understanding of SEO, SEM, PPC, social media advertising, and email marketing. Demonstrated success in managing and growing social media accounts and online communities. Excellent communication and interpersonal skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in using digital marketing tools such as Google Analytics, AdWords, CRM software, and social media platforms. Creative thinking and problem-solving abilities. Ability to build, engage, and manage online communities. Ability to work independently and manage multiple projects simultaneously. Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field. Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus. Ability to adapt to changing trends and technologies in digital marketing. Availability to work flexible hours as needed to meet deadlines or attend virtual events. Proficient in Microsoft Office Suite and digital marketing tools.

Benefits
Competitive base salary with performance-based bonuses. Benefits package including opportunities for professional development, travel perks, and travel discounts.

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