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Marketing Director
1 month ago
We are seeking a highly skilled and experienced Marketing/Communications Manager to lead our marketing and communication efforts at MARATHONA ABIROM CONCEPT LIMITED. This role is crucial in shaping our brand, driving customer engagement, and executing marketing strategies that fuel our growth in the e-commerce space.
Key Responsibilities:Marketing Strategy and Execution:- Develop and implement comprehensive marketing strategies that align with our company's goals and objectives, focusing on customer acquisition, retention, and brand awareness.
- Plan, execute, and optimize multi-channel marketing campaigns across digital and traditional platforms, including social media, email marketing, content marketing, and paid advertising.
- Conduct market research to identify new opportunities, understand customer behavior, and stay ahead of industry trends.
- Ensure our brand is consistently represented across all marketing materials and channels, maintaining a strong and cohesive brand identity.
- Oversee the creation of high-quality, engaging content for our website, blog, social media, email newsletters, and other marketing channels.
- Develop and implement a clear and consistent communication strategy to effectively convey our company's message to both internal and external audiences.
- Manage public relations efforts, including drafting press releases, coordinating with media outlets, and handling crisis communication when necessary.
- Develop and execute a robust social media strategy to build brand presence, engage with our audience, and drive traffic to our e-commerce platform.
- Monitor and analyze the performance of marketing campaigns, using data and analytics to measure effectiveness and ROI.
- Provide regular reports to senior management on marketing activities, campaign performance, and insights, along with recommendations for improvement.
- Manage our marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
- Lead and mentor a team of marketing and communications professionals, fostering a collaborative and creative work environment.
- Work closely with other departments, such as sales, product development, and customer service, to ensure alignment and support for marketing initiatives.
- Develop strategies to enhance the customer experience across all touchpoints, ensuring a positive and cohesive journey from awareness to purchase.
- Design and implement customer loyalty programs to increase retention and encourage repeat purchases.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing and communications, preferably in an e-commerce or digital marketing environment.
- Proven track record of developing and executing successful marketing campaigns that drive business growth.
- Strong understanding of digital marketing, content creation, social media, and SEO/SEM strategies.
- Excellent communication, writing, and editing skills with a keen eye for detail.
- Proficiency in marketing analytics tools and platforms, with the ability to interpret data and make data-driven decisions.
- Experience in managing a marketing budget and optimizing spend based on performance.
- Leadership skills with experience in managing and developing a team.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Key Competencies:
- Strategic Thinking: Ability to develop and implement marketing strategies that align with overall business objectives.
- Creativity: Strong creative skills with a passion for developing innovative marketing campaigns.
- Analytical Mindset: Ability to analyze data and derive actionable insights to improve marketing effectiveness.
- Leadership: Proven ability to lead, motivate, and develop a high-performing marketing team.
- Communication: Excellent verbal and written communication skills, with the ability to articulate ideas clearly and persuasively.
- Adaptability: Ability to adapt to changing market conditions and business priorities.