Social Media Strategist

1 week ago


Lagos, Lagos, Nigeria Aviot Industries Nigeria Full time
Job Title: Social Media Manager

Aviot Industries Nigeria is seeking a highly skilled Social Media Manager to develop and implement a strategic social media presence for the CEO, enhancing the company's brand, reputation, and thought leadership.

Key Responsibilities:Strategy and Planning:
  • Develop a comprehensive social media strategy aligned with company goals and CEO's objectives.
  • Conduct regular social media audits and analyze metrics to optimize performance.
  • Identify trends, opportunities, and risks in the social media landscape.
Content Creation and Curation:
  • Craft compelling, CEO-approved content (posts, tweets, articles, videos) that resonates with the target audience.
  • Develop content calendars, ensuring consistency and timely posting.
  • Source and curate relevant third-party content that aligns with the company's brand and messaging.
Platform Management:
  • Manage and maintain the CEO's social media profiles (Twitter, LinkedIn, Facebook, Instagram) to ensure consistency and branding.
  • Monitor and respond to comments, messages, and reviews in a timely and professional manner.
Engagement and Community Building:
  • Foster online relationships with stakeholders, influencers, and industry leaders to build a strong community around the CEO's social media presence.
  • Encourage the CEO's participation in social media conversations to increase engagement and thought leadership.
  • Develop and execute social media campaigns to drive business objectives.
Analytics and Reporting:
  • Track key performance indicators (KPIs): engagement, reach, sentiment, and other relevant metrics.
  • Analyze metrics to inform future content and strategy decisions.
  • Provide regular social media reports to the CEO and Communications Director.
Crisis Management:
  • Monitor social media for potential crises or reputation threats and develop a crisis management plan.
  • Collaborate with Communications and PR teams to ensure a unified response.
Collaboration and Support:
  • Work closely with Communications, PR, Marketing, and other teams to ensure a cohesive brand message.
  • Provide social media guidance and training to the CEO and staff.
  • Support the CEO's speaking engagements and events.
Requirements:
  • 3+ years of social media management experience.
  • Strong understanding of social media platforms, algorithms, and analytics.
  • Excellent writing, editing, and visual content creation skills.
  • Ability to work independently and under pressure.
  • Strong communication, collaboration, and problem-solving skills.
  • Familiarity with social media management tools (Hootsuite, Sprout Social).
  • Bachelor's degree in Communications, Marketing, Journalism, or related field.
Desirable Skills:
  • Experience working with executives or high-profile individuals.
  • Knowledge of global social media trends and cultural nuances.
  • Familiarity with content management systems (CMS).
  • Video production and editing skills.
  • Certification in social media marketing (e.g., Hootsuite, Facebook).


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