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Brand / Marketing Strategist

2 months ago

Lagos, Lagos, Nigeria Ethnos IT Solutions Limited Full time

As a Brand Communication and Marketing Strategist, you will be responsible for creating and implementing strategies that enhance our brand presence and drive our marketing initiatives. You will work closely with various teams to ensure that our messaging is consistent across all platforms and resonates with our target audience.

  • Develop and implement brand communication strategies that align with the company's overall goals.
  • Lead the creation of marketing campaigns, ensuring consistent messaging across digital, print, and social media channels.
  • Build and maintain strong relationships with media outlets and industry partners to boost brand visibility.
  • Analyze market trends and customer insights to tailor marketing strategies and drive customer engagement.
  • Manage and oversee content creation for the website, blogs, social media, and other marketing collateral.
  • Monitor and evaluate the effectiveness of marketing campaigns, making adjustments based on performance metrics.
  • Ensure brand consistency in messaging, tone, and visual identity across all platforms and materials.
  • Collaborate with cross-functional teams to align marketing strategies with business goals.
  • Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in brand communication, marketing strategy, or related roles.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong knowledge of digital marketing tools and techniques, including SEO, social media marketing, and content marketing.
  • Excellent communication and storytelling skills.
  • Creative thinker with strong analytical skills to assess and improve marketing performance.
  • Familiarity with marketing analytics platforms.
  • Strong analytical, problem-solving, and communication skills.
  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and innovative environment.
  • Professional development and growth opportunities.
  • A supportive and collaborative work culture.