Digital Marketing Specialist

3 days ago


Lekki Phase, Nigeria TAT Agency Limited Full time
Company Overview
TAT Agency Limited is a leading travel services provider with a passion for innovation and customer satisfaction.

Salary
N120,000 per annum

Job Description
We are seeking a skilled Digital Marketer to join our team. The ideal candidate will have a strong background in digital marketing, preferably in the travel or hospitality industry, and excellent knowledge of social media management and content creation tailored to the travel audience.

The successful candidate will be responsible for developing and implementing digital marketing strategies to promote travel packages, offers, and services across online platforms, including Google Ads, Facebook Ads Manager, and SEO tools. They will also create engaging content for social media platforms, blogs, and newsletters to attract and retain customers.

Key responsibilities include:
* Developing and implementing digital marketing strategies to promote travel packages, offers, and services
* Managing and optimizing paid advertising campaigns to achieve ROI targets
* Creating engaging content for social media platforms, blogs, and newsletters
* Optimizing the company website and landing pages for SEO to increase organic traffic and improve search engine rankings
* Analyzing digital marketing performance using tools like Google Analytics and providing data-driven insights for continuous improvement
* Collaborating with internal teams to create compelling travel-related visuals, videos, and promotional materials

Required Skills and Qualifications
* Bachelor's degree in Marketing, Mass Communication, or a related field
* Proven experience in digital marketing, preferably in the travel or hospitality industry
* Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools
* Strong knowledge of social media management and content creation tailored to the travel audience
* Excellent copywriting skills, with the ability to create engaging and persuasive content
* Creativity and attention to detail in designing digital campaigns and visuals
* Analytical skills to interpret data and optimize campaign performance

Benefits
TAT Agency Limited offers a competitive salary and benefits package, including opportunities for career growth and professional development.

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