Digital Marketing Specialist

3 days ago


Lekki, Lagos, Nigeria HR-ON-WHEELS Full time
Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team at HR-ON-WHEELS. This role will be responsible for developing and executing innovative social media strategies that align with the brand's marketing objectives and overall business goals.

About You
- Bachelor's degree in Marketing, Communications, Fashion, or a related field
- 1-2 years of proven experience in social media management or strategy, preferably in the fashion or lifestyle industry
- Strong knowledge of social media platforms (Instagram, Facebook, TikTok, Twitter, Pinterest) and best practices for each
- Excellent written and verbal communication skills, with an ability to craft compelling content
- Familiarity with social media analytics tools (e.g., Instagram Insights, Facebook Analytics, Hootsuite, etc.)
- Creative thinker with the ability to come up with fresh and engaging ideas for social content
- Strong understanding of the target audience in the women's wear market
- Ability to work independently and as part of a team in a fast-paced environment

Key Responsibilities
• Develop and execute innovative social media strategies that align with the brand's marketing objectives and overall business goals.
• Create, curate, and manage high-quality content (including graphics, captions, videos, etc.) for Instagram, Facebook, TikTok, Twitter, and other relevant platforms.
• Foster and maintain engagement with the brand's community by responding to comments, direct messages, and mentions in a timely and authentic manner.
• Monitor and analyze social media trends, campaigns, and competitor activity to ensure the brand stays relevant and ahead of the curve.
• Utilize social media analytics tools to track campaign performance, audience growth, and engagement metrics, and adjust strategies as needed.
• Collaborate with the creative team to ensure content is visually aligned with brand identity and resonates with the target audience.
• Create social media calendars to plan, organize, and schedule content across all platforms in advance.
• Manage and coordinate influencer partnerships and collaborations to expand brand reach and credibility.
• Oversee paid social media campaigns (e.g., Instagram Ads, Facebook Ads) to drive conversions and increase brand visibility.
• Work closely with the marketing team to align social media efforts with broader marketing campaigns, promotions, and product launches.
• Stay informed about the latest social media features, tools, and industry trends to continuously improve the brand's digital presence.

What We Offer
At HR-ON-WHEELS, we offer a dynamic and supportive work environment that encourages innovation and creativity. As a Digital Marketing Specialist, you will have the opportunity to develop your skills and expertise in social media marketing, while working with a talented team of professionals who share your passion for digital marketing.

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