Branch Manager

Purpose of Role

To lead the branch into profitability by ensuring all revenue lines (car wash, detailing, food & drinks, car accessories, mobile service, subscriptions, off-site marketing, and air freshener sales) are optimized while maintaining world-class standards, preventing leakages, and inspiring staff performance.

Key Responsibilities

Business Growth & Revenue

• Drive revenue across core (wash, detailing) and auxiliary lines (food, car accessories, air fresheners).
• Design and implement local marketing campaigns and community activations.
• Track and report daily, weekly, and monthly performance metrics.

Customer Experience & Brand Standards

• Ensure seamless end-to-end customer service, from check-in to car quality assurance for pick-up.
• Maintain spotless branch appearance, ambience, and adherence to service protocols.
• Resolve customer complaints quickly and professionally.

People Management

• Lead, motivate, and discipline grooming specialists, customer service, and sales staff.
• Coordinate off-site sales and marketing drives (air fresheners, bulk wash packages, accessories).
• Manage staff schedules, appraisals, and ongoing training.

Financial & Fraud Control

• Supervise branch cash, POS, and digital transactions with HQ reconciliation.
• Monitor inventory (chemicals, towels, accessories, tools, food supplies) to prevent theft and wastage.
• Enforce daily ticketing and CCTV-based accountability systems.

Operations & Maintenance

• Ensure equipment, generators, and facilities are serviced regularly.
• Ensure adherence to SOPs and operational systems.
• Escalate repair or replacement needs to Group Admin promptly.
• Comply with health, safety, and environmental policies.

Required Competencies

• Proven track record in managing fast-paced, multi-revenue businesses (QSRs, auto services, FMCG, hospitality, retail).
• Strong commercial mindset with basic financial literacy.
• Experience in marketing, sales activation, and people leadership.
• High integrity, resilience under pressure, and a can-do attitude.
• Ability to drive; valid driver's license preferable but not compulsory.

Qualifications

• Minimum HND/B.Sc. in Business, Marketing, or related field.
• 3+ years of management experience in a multi-branch brand (restaurant, auto services, or retail).
• Proficiency in MS Office/Google Workspace; familiarity with POS and CRM systems.

Compensation & Benefits

• Performance bonuses on revenue and cost-saving KPIs.
• Accommodation allowance.
• Career growth pathway to Area Manager/Regional Manager within 2–3 years.