Retail Sales Manager

4 days ago

Lagos, Lagos, Nigeria WorkNigeria Full time ₦1,500,000 - ₦3,000,000 per year


Job Responsibilities:

  • Develop and implement sales strategies for the companys products to achieve sales targets across retail outlets nationwide.
  • Manage the operations of all retail outlets, ensuring consistent product availability, optimal staffing, and adherence to company standards.
  • Oversee the recruitment, training, and performance of sales staff and retail managers to ensure high levels of customer service and operational efficiency.
  • Build and maintain relationships with dealers, distributors, and key stakeholders to expand the companys retail network.
  • Monitor market trends, competitors, and customer needs to adapt sales strategies and improve market penetration.
  • Develop and execute promotional activities and marketing campaigns to increase sales volume and market share.
  • Ensure that all retail outlets comply with health, safety, and environmental regulations, as well as company policies and standards.
  • Conduct regular audits of retail outlets to assess operational efficiency, product quality, and customer satisfaction.
  • Manage inventory levels and coordinate with the supply chain to ensure timely delivery of products to all retail locations.
  • Collaborate with the finance and marketing teams to set pricing strategies that maximize profitability while remaining competitive in the market.
  • Provide regular sales reports and performance metrics to senior management, analyzing trends and making recommendations for improvement.
  • Resolve customer complaints and issues promptly, ensuring a positive customer experience at all retail outlets.
  • Develop new business opportunities by identifying potential markets and partnerships to expand the companys retail footprint.

Job Requirements:

  • Education: Bachelors degree in Business Administration, Marketing, or a related field.
  • Experience: Minimum of 8-10 years of experience in sales and retail management, preferably in the oil and gas industry. Proven track record of achieving sales targets and managing retail operations. Experience in managing a geographically dispersed team and retail network.
  • Knowledge: In-depth knowledge of petroleum products (AGO, PMS, APK) and the Nigerian retail market. Strong understanding of retail sales strategies, customer service principles, and market dynamics.

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