Growth and Brand Manager

2 days ago

Lagos, Lagos, Nigeria Stateside Microfinance Bank Full time

We're looking for a Growth and Brand Manager who's ready to take full ownership of building and scaling the marketing function in a fast-moving tech startup. This is a builder's role, ideal for someone who thrives in ambiguity, can operate both strategically and hands-on, and knows how to create real business impact through storytelling, experimentation, and data-driven growth. You'll define our marketing strategy, execute campaigns, and evolve our brand as we scale. If you're excited by the idea of being the first growth and brand manager hire and helping shape the company's growth trajectory, this is the role for you.

KEY RESPONSIBILITIES

Marketing Strategy & Execution

  • Work with the marketing team and own the company's overall marketing strategy — from brand positioning to campaign execution.
  • Build multi-channel acquisition and engagement strategies across digital, content, and community.
  • Manage and optimize paid and organic campaigns (SEO, SEM, email, social, etc.).
  • Drive the go-to-market strategy for new products, launches, and features.
  • Partner with leadership to define and track key growth metrics.

Content & Brand

  • Shape the company's brand narrative and ensure consistency across all channels.
  • Lead creation of compelling content (case studies, blogs, newsletters, social posts, thought leadership pieces).
  • Collaborate with design, product, and sales to ensure unified messaging and user experience.

Data, Growth & Optimization

  • Use analytics to track performance, measure ROI, and identify new growth opportunities.
  • Run experiments to optimize user acquisition, retention, and conversion.
  • Build dashboards and reporting frameworks for marketing KPIs.

Leadership & Ownership

  • Act as the marketing founder — setting the foundation for future hires, systems, and processes.
  • Manage contractors or agencies as needed to execute campaigns.
  • Bring a proactive, ownership-driven mindset to everything you do.

You'll Thrive Here If You:

  • Are entrepreneurial and self-directed, you take initiative and thrive with autonomy.
  • Understand the tech startup mindset: fast iterations, lean experiments, and bias toward action.
  • Balance strategic thinking with hands-on execution.
  • Are data-driven but also deeply creative , you know how to tell stories that convert.
  • Love working in an environment where speed, adaptability, and ownership matter more than hierarchy.

REQUIREMENTS

  • 4–7 years of experience in marketing, preferably in a tech startup or B2B SaaS environment.
  • Proven ability to develop and execute full-funnel marketing strategies.
  • Strong experience in digital marketing (social, content, email, paid media, SEO/SEM).
  • Excellent copywriting and storytelling skills.
  • Comfort working with analytics tools (Google Analytics, HubSpot, Notion, or similar).
  • A builder's mentality — eager to experiment, learn fast, and scale what works.

Job Type: Full-time

Pay: ₦500,000.00 per month

Application Question(s):

  • Do you meet all the requirements for this role? If you don't, please don't apply, Thank you.

Experience:

  • Agritech: 5 years (Preferred)

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